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Global Marketer Week 2024
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Marketing technologyIntegrated marketingDigital transformationMarketing operationsMarketing technologyMarketing technologyWFA Better Marketing Pod: Nissan's Allyson Witherspoon on how a YouTube music channel can help sell cars
Read more about "WFA Better Marketing Pod: Nissan's Allyson Witherspoon on how a YouTube music channel can help sell cars"In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation,…
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Agency remuneration & contractsCreativityMarketing procurementSpotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments
Read more about "Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments"There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel…
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Digital policyMarketing technologyAIMarketing technologyMarketing technologyThis month in AI: new tools, content labelling, voice cloning and licensing deals
Read more about "This month in AI: new tools, content labelling, voice cloning and licensing deals"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
WFA videos & webinars
WFA – the only global network for senior marketers
WFA Global Marketer of the Year 2023 winner, Asmita Dubey
Morgan Flatley, McDonald's: WFA Global Marketer of the Year 2023 shortlist interview
Aude Gandon, Nestlé: WFA Global Marketer of the Year 2023 shortlist interview
Asmita Dubey, L’Oréal: WFA Global Marketer of the Year 2023 shortlist interview
Marcel Marcondes, AB InBev: WFA Global Marketer of the Year 2023 shortlist interview
Lisa McKnight, Mattel: WFA Global Marketer of the Year 2023 shortlist interview
One year of WFA Forum Connect
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WFA President’s Awards recognise six key industry initiatives around the world
Read more about "WFA President’s Awards recognise six key industry initiatives around the world"Industry associations from France, the Netherlands, Nigeria, Sweden, the UK and the US all recognised for actions that help drive…
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Marketers at major multinationals say input from policy professionals is more relevant than ever
Read more about "Marketers at major multinationals say input from policy professionals is more relevant than ever"Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and…
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WFA adds five new faces to global leadership team
Read more about "WFA adds five new faces to global leadership team"WFA has bolstered its leadership team with five new business leaders joining its Executive Committee.
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I subscribeWFA's #BetterMarketing Pod
Championing creativity | WFA #BetterMarketingPod with Claire Beale and Sonoo Singh, Creative Salon
#BetterMarketingPod 2023 key learnings with David Wheldon
How to be a great senior leader | WFA #BetterMarketingPod with Jane Wakely, PepsiCo
What we can learn from emerging markets | WFA #BetterMarketingPod with Cristina Diezhandino, Diageo
WFA #BetterMarketingPod with David Wheldon | Episode #28: Alberto Levy, Grupo Bimbo
WFA #BetterMarketingPod with David Wheldon | Episode #27: Nick Clegg, Meta
WFA #BetterMarketingPod with David Wheldon | Episode #26: Raja Rajamannar, Mastercard
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Our upcoming events
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We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London.
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This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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Discover the Future of Cross-Media Measurement
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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For senior European public/government affairs professionals and national advertiser associations
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
About WFA
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We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.
