GARM’s role is to act as the forum for the creation of solutions that will improve online safety for both consumers and advertisers. By creating a working forum where all parts of the online advertising system can meet, GARM’s ambition is to get the digital media ecosystem working together on the shared priorities that will lead to the removal of harmful content from advertiser-supported social media.

GARM works by addressing specific issues and challenges in working groups, formed by member organisations with an individual and organizational interest in the given focus area. Each working group develops an appropriate solution to its challenge, and these are then proposed to and voted on by the broader GARM community. Once accepted, they are taken up by the wider industry to help in the fight against harmful content.