Advertising Opportunities

The following guidelines shall apply to all advertisements proposed for ACOG. These guidelines are intended to serve as general parameters and are subject to change at any time. 

• ACOG informs all potential advertisers that the inclusion of an advertisement in any publication does not constitute an approval or endorsement by ACOG of the advertised products or services. 

• Advertisers may not, in any advertisement or promotional material, include the fact that a product or service is advertised or mentioned in an ACOG publication.

• Advertisements may not include endorsements or recommendations by any individual health care professional or general statements that a product is recommended by health care professionals.

• Pharmaceutical or medical devices featured in advertisements must be approved by the FDA for the specific use and indication for which they are being advertised.

• Any claim that a product or service will have a beneficial effect on the user’s health, pregnancy outcome, or fetal development must be supported by peer-reviewed studies and consistent with ACOG guidance. ACOG may require the advertiser to submit such studies before approval is granted.

• All advertisements must be approved by ACOG.

• New advertisers and products must be initially assessed by ACOG. 

• ACOG reserves the right to modify the eligibility criteria, to reject or revoke approval at any time for any reason, or to remove an advertisement for any reason.

• ACOG reserves the right to determine the appropriate placement of the advertisement on the website.

• The word “advertisement” must be added to distinguish from editorial content.

• Complete rules for any promotions must be clearly stated or accessible through the advertisement link. Advertisers must comply with all state and federal law applicable to promotions, giveaways, or contests, including but not limited to those conducted by mail or online.

• Advertisements for the following categories of products and services are prohibited (ACOG may make additions to this list at any time, at its sole discretion):

  • Alcoholic beverages

  • Products containing tobacco or cannabis

  • Ultrasounds for keepsakes or other nonmedical purposes

  • Home Doppler devices

  • Pornography

  • Politics or political campaigns

  • Religion

  • ACOG competitors (as determined by ACOG)

  • Legal services

  • Social cause 

  • So-called “medication abortion reversal”

  • Crisis pregnancy centers or related websites

• Advertisements for some categories of products and services shall be subject to a heightened level of scrutiny and may not receive approval. Potentially controversial or sensitive products and services include but are not limited to, the following …

  • Diagnostic tests or laboratories, including direct-to-consumer DNA testing

  • Services purporting to enable a pregnant person to select or influence the sex of their fetus

  • Supplements

  • Vagina rejuvenation technology

  • Vaginal hygiene or wellness products

  • Products enhancing sexual performance or enjoyment

  • Cosmetic surgery or nonsurgical enhancements

  • Home laboratory or diagnostic testing, other than home pregnancy and ovulation testing

  • Commercial cord blood stem cell storage services

  • Products and programs sponsored or supported by tobacco or alcohol manufacturers

  • Compounding pharmacies

Additional Guidelines for ACOG’s Patient Site

The following guidelines apply to advertising on ACOG’s patient site. All ads on this site must meet the above general guidelines and those listed below. 

• Advertisements may be placed on the site adjacent to content related to the ad interest area, targeting using nonpersonal data

• Advertisements will be followed by the statement “ACOG does not endorse advertising companies or their products”

• Advertisers must agree not to collect personal data from visitors through forms, digital tracking, or collection

• Advertising categories that may be allowed on the patient site include, but are not limited to …

  • Fitness products or services

  • Over-the-counter medications approved by the FDA

  • Prescription drugs approved by the FDA

  • Consumer products with a health and wellness focus

  • Products for infants and children

  • Products related to pregnancy or postpartum quality of life

  • Products related to menstruation management

  • Products related to menopause management

  • Retail pharmacies