Huge congratulations to Vodafone and Carat for their successes at the #AdWantedMediaResearchAwards2024. These awards reflect the shared ambition to drive greater customer-centricity, simplicity & growth through transformational data-driven decisions.
We are incredibly proud of the long-standing and progressive partnership we have built with our client Vodafone, and therefore thrilled to have been able to collaborate with them and their partners Percept & CreativeX across three market leading initiatives resulting in two wins and a shortlist at the #AdWantedMediaResearchAwards 2024! Winner: Best Representation of Data- Vodafone Wizard: a media operating system that powers smarter, faster, data fuelled decisions Winner: Best Custom Media Research Project – Supporting Diversity in Media and Advertising – Part of Vodafone’s Responsible Media initiative Shortlisted: Best Custom Media Research Project - Pathways: Scaling & operationalising customer journey planning Huge congratulations to Vodafone. These awards reflect our shared ambition to drive greater customer-centricity, simplicity & growth through transformational data-driven decisions. We can’t wait to see what future collaborations bring!