Leo Burnett Hong Kong and Publicis Groupe Hong Kong’s new campaign proves that “Nobody Does Rugby Like Hong Kong.” Designed to get people excited about this year’s Cathay/HSBC Hong Kong Sevens, the campaign is centered around a launch film that documents the life of Eric who, after rating his daily experiences, realizes that the thrill of the Rugby Sevens tournament is unmatched. “It’s human nature to rate stuff, which gave us a funny thought: what if coming to Hong Kong to watch the Rugby Sevens could ruin all other experiences for you? If you ask us Hong Kongers, no other event can rival its greatness, it’s a perfect 7 out of 7.” – Christopher Lee, Executive Creative Director at Publicis Groupe Hong Kong. Established in 1976, the Cathay/HSBC Hong Kong Sevens is one of Asia’s most popular annual sporting events, and the world’s first truly global rugby tournament. Watch the film: https://lnkd.in/g9ERMbSU #creativeagency #advertisingagency
About us
Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Aldi, Bank of America, Campbell's, Dunkin, Firestone, Jim Beam, Kellogg's, Nintendo, Tillamook and UnitedHealthcare among others. To learn more about Leo Burnett Worldwide and its rich history of creating iconic brands, visit our site, Facebook page and follow us on Twitter and Instagram via @leoburnett.
- Website
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http://www.leoburnett.com
External link for Leo Burnett
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- Chicago, Illinois
- Type
- Public Company
- Specialties
- advertising, marketing, and branding
Locations
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Primary
35 W. Wacker Dr.
Chicago, Illinois 60601, US
Employees at Leo Burnett
Updates
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Leo Burnett Deutschland, partnering with the European Space Agency - ESA and Samsung Electronics, brings real-time data of each planet in our solar system, right on your wrist with new watch faces. These downloadable watch faces are each tailored to match a planet in our solar system, giving users the ability to tell the time here on Earth as well as all the planets in the solar system. With intricate calculations based on planetary rotation and orbit, Galaxy Time ensures an accurate and mesmerizing timekeeping experience like never before. Read more: https://lnkd.in/gwKweiPS #creativeagency #advertisingagency
Samsung Galaxy Time watch faces launched, shows the time of all planets in solar system - Gizmochina
https://www.gizmochina.com
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Fortnite recently released their latest phase of “The Originary Map,” an interactive campaign in partnership with Leo Burnett Tailor Made, SOS Amazônia, and Hero Base. The new release includes personalized posters developed in collaboration with indigenous people from the Huni Kuin ethnic group in Brazil, bringing indigenous voices and perspectives into the gaming franchise to raise awareness about forest conservation and indigenous rights. “The Originary Map" first launched to the public in August 2023, harnessing the power of Fortnite to engage young players and educate them about the importance of the Amazon rainforest and the urgent need for its protection. Read more: https://lnkd.in/gzqj5mZx LBBonline - Little Black Book | #creativeagency #advertisingagency #gaming
Indigenous Artists from Brazil Give Fortnite’s Original Map a Personalised Makeover | LBBOnline
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Leo Burnett campaigns have been selected as honorees at the 28th Annual The Webby Awards! In the Advertising, Media & PR category, our “Bear Naked Trails” campaign for Bear Naked Granola has been honored in the Social Video and Best Community Engagement subcategories. “Bed Works” for Visionworks of America has been honored in the Best Copywriting subcategory. Leo Burnett Canada has been nominated in the same category for Best Community Engagement for their work on “90 Minute Stat Holiday” for NorthStar Bets, and Digital Campaign for their work on “Hair Hair Everywhere” for Bounce. Your votes can help bring these Webbys home for our Burnetters up North! Voting closes on April 18th. Vote now: vote.webbyawards.com #creativeagency #advertisingagency #webbyawards
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Congratulations to creatives from Leo Burnett offices worldwide for being named to the 2024 LIA - London International Awards jury. 👉 Ben Tarr, President at Leo Burnett Canada 👉 Mariana O’Kelly, EVP/ECD at Leo Burnett Chicago 👉 Rebecca Rowntree, Creative Director at Leo Burnett UK 👉 Sarah Moffat, Global CCO at Turner Duckworth LIA invites industry leaders and trendsetters on both the creative and client side, assembling the most celebrated people in the industry for 10 days of judging in Las Vegas. It’s the world’s best work judged by the world’s best front-line practitioners. Congratulations! 🥳 View the jury: https://lnkd.in/eigyAasU #LIAawards #LIALasVegas
2024 LIA Juries | London International Awards
liaawards.com
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Nature Made is partnering with USA Pickleball to foster wellness and joy through an unexpected collaboration! In an innovative move conceptualized by Leo Burnett, Nature Made is introducing a limited-edition pickle-flavored gummy vitamin, aiming to ignite debate and delight pickleball enthusiasts everywhere. “America is obsessed with all things pickle, and so are we. We are so pro pickle that Nature Made created a pickle-flavored gummy multivitamin, is partnering with USA Pickleball and made a whole line of merch to support folks on the court.” - Natalie Taylor, Senior VP/ECD at Leo Burnett Chicago. Learn more: https://lnkd.in/gK8nkNTP Pharmavite | #ProPickle #NoPickle
Nature Made and USA Pickleball Champion Fun and Wellness With Launch of Pickle-Flavored Gummy
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Leo Burnett UK’s new campaign for McDonald's celebrates the sacred bond of McNugget-sharing, inviting fans to put their commitment in writing with “The Pre-Nug Agreement.” The campaign includes a reality TV-style film, owned media activations and a nationwide discount on McNuggets, with printed versions of the pre-nug agreement on tray-liners in McDonald’s restaurants and in national ads. “When something is so delicious, that agreement to share needs a little officiation. It’s a complex issue – do you go 50:50? Who gets custody of the BBQ dip? Honestly, we’ve been creative partners for a long time and it’s still up in the air on whether we’ll share.” - James Millers and Andrew Long, Executive Creative Directors at Leo Burnett UK. Read more: https://lnkd.in/g-sbPUFX Campaign UK | #creativeagency #advertisingagency
McDonald’s and Leo Burnett draft 'pre-nug' chicken-sharing contract
campaignlive.co.uk
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Happy to announce that Nikola Foktová, Creative Director at Leo Burnett Prague, has been chosen to join the jury panel at the 2024 Kyiv International Advertising Festival! The Kyiv International Advertising Festival (KIAF) is an annual event that celebrates creativity and innovation in the advertising industry. Held in Kyiv, Ukraine, KIAF brings together professionals from around the world to showcase the best in advertising, marketing, and communications. Congratulations, Nikola! 🥳 Read more: https://lnkd.in/gQAFPXWJ LBBonline - Little Black Book| #creativeagency #advertisingagency
KIAF 2024 Introduces International Judges | LBBOnline
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Leo Burnett Canada and Melanin Gamers have launched “The Watch" rating system, aiming to revolutionize gaming by tackling toxicity head-on and eliminating harmful and verbal abuse within gaming culture. Through extensive surveys within major gaming communities, they identified a pressing need to overhaul the conventional approach to video game ratings. “The Watch” offers essential insights beyond Entertainment Software Rating Board (ESRB)’s traditional ratings, providing parents and players alike more information about what to expect beyond the storylines of the games. "We recognize the urgency of confronting toxicity in gaming and are committed to leveraging our resources to effect meaningful change. Our hope is to spark positive conversations and drive collective action to promote a safer gaming community for all,” said Steve Persico, Chief Creative Officer at Leo Burnett Toronto. Read more: https://lnkd.in/gT4uZffS LBBonline - Little Black Book | #creativeagency #creativecampaign
Melanin Gamers and The Watch Launch the First Rating System Identifying Online Gaming Toxicity | LBBOnline
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Congratulations to our Leo Burnett offices worldwide for earning a collective 12 medals at The Clio Awards 2024, including a Gold by Leo Burnett Deutschland for their AI-driven campaign “Climate Realism” for WWF Germany. Other winning campaigns include Leo Burnett Chicago’s “Bomb Test” and “Bed Test” for Visionworks of America, and Leo Burnett Italia’s “No Grey” and “Pandelleria” for Fiat and “TableToGo” for McDonald's. View the complete list of winners: https://lnkd.in/gSziiNrc #creativeagency #clioawards