A mother's desire for representation inspired a doll brand
Melissa Orijin, the founder of Orijin Bees, discusses inclusivity in the toy industry and the value of initiatives like Amazon’s Black Business Accelerator.
Amazon Ads
Your Brand. Their World.
Ready to meet audiences where they shop, read, listen, and watch?
Start your Amazon Ads journey today by answering four simple questions.
Let’s go places, together
Reach new customers with Amazon Ads
Let’s go places, together
Take your brand to the next level with insighs and perspecitives from Amazon Ads
Advertising books on Amazon
Whether you’ve released one title or dozens, Amazon Ads offers unique solutions for authors and book publishers.
Let’s go places, together
Help your clients reach new customers with Amazon Ads
Understand the power of your brand impact
In an always-changing world, Amazon Ads helps you measure and maximize return across your marketing touchpoints—on Amazon and beyond.
The 5 trends every marketer needs to know
From media sustainability to budget optimization, we detail how your brand can get ahead of the major trends hitting the ad industry this year.
Advanced analytics for advertisers
Uncover new insights and maximize your advertising performance with Amazon Marketing Cloud, our secure, privacy-safe, and cloud-based clean room measurement solution.
Ready to launch your first book marketing campaign?
These are the five key things to keep in mind when you're ready to create your own campaign.
Amazon Ads Partner Network
Ready to grow your business? Join the Partner Network to build your Amazon Ads expertise, access resources, and connect with advertisers.
Celebrate inspiring stories
Creators, entrepreneurs, and leaders share how they strive to make the world more equitable and inclusive
Advertising 101
Explore these resources for beginners to learn how to best use Amazon Ads solutions.
Advertising 101
Explore these resources for authors to learn how to best use Amazon Ads.
Showcase your knowledge of Amazon Ads products
Let clients and colleagues know your expertise in these digital marketing products.
Validate your video ads IQ
Boast your proficiency in video ads by mastering how to incorporate video into a marketing portfolio.
Be a sponsored ads pro
Certify your skills across sponsored ads with emphasis on retail readiness, sponsored ads strategy, and campaign optimization.
Demand side? Certified.
Show off your knowledge of Amazon Ads programmatic offerings.
Advertising 101
Explore these resources for beginners to learn how to best use Amazon Ads solutions.
Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses, and Q&As with business leaders.
Join our free webinars to learn how to best use Amazon Ads. Can’t make the live sessions? Watch on demand and learn at your own pace.
Want to help grow your business? Browse our library of free courses for all levels of advertisers.
Amazon Ads FAQ
Welcome to Amazon Ads. To help you get started, we've answered some of the most frequently asked questions from newcomers.
What is Amazon Ads?
Amazon Ads offers a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and/or agencies (refer to each product's page for eligibility criteria). With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on and off Amazon.
How does Amazon Ads work?
To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display, and Stores, visit the Register page and choose one of the options to enroll.
Display ads, video ads, and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive. Contact us to get started.
How do you sell books with Amazon Ads?
With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase, and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.
How much do Amazon Ads solutions cost?
- Sponsored Products, Sponsored Brands, and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
- The cost of display ad and video ad campaigns can vary depending on format and placement.
- Audio ads are sold on a cost-per-mille basis.
- Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads, and ads that are run through the Amazon DSP) typically require a minimum spend of $50,000 (USD). Contact an Amazon Ads account executive for more information.
- You can create a Store for free.
What kind of reports are available to help measure my return on investment?
Our reporting and measurement solutions help all advertisers—from start-ups to leading advertising agencies and established brands—accurately measure the impact of advertising and make it easy to plan, optimize, and measure marketing strategies.
How do you optimize ads on Amazon?
Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses, and dive deep in our insights library.
Amazon Ads FAQ
Welcome to Amazon Ads. To help you get started, we've answered some of the most frequently asked questions from newcomers.
What is Amazon Ads?
Amazon Ads offers a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and/or agencies (refer to each product's page for eligibility criteria). With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on and off Amazon.
How does Amazon Ads work?
To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display, and Stores, visit the Register page and choose one of the options to enroll.
Display ads, video ads, and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive. Contact us to get started.
How much do Amazon Ads solutions cost?
- Sponsored Products, Sponsored Brands, and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
- The cost of display ad and video ad campaigns can vary depending on format and placement.
- Audio ads are sold on a cost-per-mille basis.
- Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads, and ads that are run through the Amazon DSP) typically require a minimum spend of $50,000 (USD). Contact an Amazon Ads account executive for more information.
- You can create a Store for free.
What kind of reports are available to help measure my return on investment?
Our reporting and measurement solutions help all advertisers—from start-ups to leading advertising agencies and established brands—accurately measure the impact of advertising and make it easy to plan, optimize, and measure marketing strategies.
How do you optimize ads on Amazon?
Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses, and dive deep in our insights library.
