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The top destination for software buyers

Gartner Digital Markets comprises the three leading B2B software search websites — Capterra, GetApp and Software Advice. Together, we’re the top destination for software buyers to discover, research and ultimately connect with the best software service for their needs.

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Explore Gartner Digital Markets Insights

Stay up to date with the latest insights, trends and research from our B2B experts.

4 Lead Nurturing Tips to Save Time and Money

Lead nurturing doesn’t need to be complicated to be effective. Follow these four tips to efficiently nurture sales leads, and save time and money.

4 Lead Nurturing Tips to Save Time and Money

Lead nurturing doesn’t need to be complicated to be effective. Follow these four tips to efficiently nurture sales leads, and save time and money.

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B2B Sales Coaching: A Refresher on Best Practices

Not sure why your sales team or certain sales reps struggle to reach targets? Sales coaching could help.

B2B Sales Coaching: A Refresher on Best Practices

Not sure why your sales team or certain sales reps struggle to reach targets? Sales coaching could help.

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Build a More Efficient and Effective Lead Management Strategy

Download the latest lead management guide to optimize your B2B lead nurture strategy to engage and convert leads more effectively.

Build a More Efficient and Effective Lead Management Strategy

Download the latest lead management guide to optimize your B2B lead nurture strategy to engage and convert leads more effectively.

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Gartner Digital Markets has an unparalleled search strategy to drive high-quality, organic traffic to its sites — which is reflected in the quality of leads.

Rachael Hoerauf

Manager, Demand Generation, Oracle NetSuite

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