6. Notes
Gartner, Inc. reserves the right to change its policies or explanations of its policies at any time, without notice. The policy in its most current form is available on www.gartner.com under the Office of the Ombudsman link.
6.1 Attribution
Gartner Group is no longer our company name. In February 2000, Gartner officially dropped the word “Group” from its corporate name, and became Gartner, Inc. The only proper ways to reference Gartner when providing attribution are “Gartner, Inc.” or “Gartner.”
Attribution Formats
For Gartner Research Documents:
Gartner [Title of research document], [Author Name(s)], [Publication date]
For Gartner Event Presentations:
Gartner [Name of Gartner event] Presentation, [Title of presentation], [Author name(s)], [Event date(s)].
For Gartner Press Releases:
Gartner Press Release, “[Title of Gartner press release]”, [Date issued]. [URL to press release on gartner.com]
6.2 Basics of Copyright Law
Copyrights protect original works of authorship. The types of works covered by copyright vary widely, from literary works such as books, poems, technical manuals, or software code, to audiovisual works, musical works or works of fine art. Only the copyright owner of a work, or someone who has the copyright owner’s permission, may (1) make copies of the work; (2) create adaptations (“derivative works”) based on the work; (3) distribute copies of the work; (4) perform the work publicly; or (5) display the work publicly. These are referred to as the “exclusive rights” of a copyright owner.
Copyright protection attaches to a newly created work as soon as it is “fixed in a tangible medium of expression.” For example, spoken words alone, such as a speech delivered extemporaneously that is not written down, would not be protected by copyright because it is not “fixed in a tangible medium.” Works do not have to be registered with the U.S. Copyright Office, and do not have to display a copyright notice, in order to enjoy copyright protection.
The United States and most of the industrialized world are parties to the Berne Copyright Convention, which means that each member country will respect and enforce the copyrights that originate in other member states.
Virtually all of Gartner’s published research is protected by copyright, whether in printed or electronic form.
6.3 Re-licensed Content
Print or Web Reprints
Gartner sells reprints of most of its published research. Purchased reprints may be provided in their entirety for your internal associates, customers or business prospects. Use of reprints is subject to Gartner’s Reprint Agreement terms and conditions. Gartner must pre-approve the marketing or promotional verbiage that advertises the availability of reprints, which is subject to the parameters outlined in this Policy. To purchase reprints, please contact reprints.reprints@gartner.com.
NOTE: Company-, product-, or services-specific research reports, or research reports that provide a one-to-one analysis of two companies, are not eligible for external licensing by competing technology providers (that is, you may not use this research as a “weapon” against a competitor).
Multimedia Products
Quoting of Gartner published research via any Multimedia product must clearly indicate that the contents include or feature Gartner research. All promotional materials and packaging must reflect this emphasis. Gartner must pre-approve the marketing or promotional verbiage related to these products. The Gartner logo may not appear next to a vendor logo (see Gartner Logo Usage Guidelines).
Gartner Custom Newsletter Programs
The Gartner-provided newsletter designs reflect the principles stated above for Multimedia Products.
6.4 Violations
If you fail to comply with this policy, Gartner reserves the right to take appropriate steps to address violations. For instance, an immediate quote ban and reprints black-out of up to three months may be imposed in the event that:
- You have shared text, graphics or made ANY reference to DRAFT Gartner research externally, or with anyone in your organization outside of the small group of fact review participants.
- You use Gartner published research or references in an earnings call or earnings announcement/press release that has not been pre-approved by Gartner Quote Requests.
Other actions include, but are not limited to:
- A company-wide email distributed to all associates as a reminder of their contractual obligation to follow Gartner Policy.
- A “correction” email issued to external recipients of a non-compliant email communication along with a required compliance copy provided to Gartner to ensure execution.
- Blog post on the Ombudsman page exposing the violation.
- Stop allowing Gartner experts to be listed as press contacts.
Gartner may seek additional remedies available under contract, trademark, copyright and other applicable law.
Click here to view what factors Gartner considers when assessing violations.
6.5 Frequently Asked Questions
Are Gartner experts and sales reps authorized to approve my external-use request?
No. Only a member of the Gartner Quote Requests team may approve external use requests via quote.requests@gartner.com.
Why doesn’t Gartner allow company-specific quotes to be used?
Company-specific quotes may appear endorsing when used outside their original context and in vendor materials and compromises Gartner’s integrity and objectivity.
Why can’t I include the Gartner logo, reference to Gartner published research or a link to our licensed reprint in my email signature?
The reason for this parameter is to disassociate Gartner’s branding from vendors’ branding, which is represented by email signature stamps. We consider everything under the closing salutation of your email to represent your company’s branding. We encourage you to promote a licensed reprint or research recognition, but not through your corporate email signature stamp.
Why doesn’t Gartner pre-approve quotes for vendors to use in promotional materials before the research is published on gartner.com?
Research positions can change dramatically when research is in draft form. Until they are published, research positions are never final; therefore, allowing external use of draft content could result in inaccurate and conflicting findings.
I have an urgent external-use request. Can you turn around my request in less than two business days?
As time permits, we honor these requests. We endeavor to approve all quote requests as quickly as possible, but we ask that you incorporate two business days in your planning.
Why do I need to purchase reprint distribution rights for some graphics and not others?
Vendors typically use Critical Capabilities, Hype Cycle, Magic Quadrant, Market Guide and Vendor Rating research for marketing purposes, and we want to ensure the entire document is available as background information to the graphic so that the full context of the analysis is available to the audience.
What is “Gartner Foundational” research, and why do you allow quotes from it beyond 12 months?
Gartner Foundational research consists of documents published on gartner.com that are over 12 months old and not marked “Archived.” Gartner still considers this research relevant and accurate (for example, it has not been superseded by more up-to-date research).
If I can’t find any research published in the past 12 months or otherwise marked as “Gartner Foundational,” can I quote from more dated research?
No. Quotes, excerpts, references, and graphics must be attributed to 1) research officially published on gartner.com that has not been archived, 2) a Gartner press release, 3) a Smarter with Gartner post, 4) a Gartner published book, 5) the Gartner IT Glossary, or 6) a Gartner Summit or Symposia slide deck, provided that the source data within each either has not been archived or is labeled “Gartner Foundational”. Quotes, excerpts, references, and graphics from “archived research” are prohibited. All quotes, excerpts, references, and graphics from a Gartner press release, a Smarter with Gartner post, or a Summit or Symposia slide deck must be less than 12 months old.
Is this Policy offered in any other languages?
Yes. This Policy is translated into Japanese. Click here to view this version.
I’d like to quote from a customer review. May I correct obvious typos?
Yes, if you link back to the original and indicate that it has been corrected, such as with brackets. Examples include spacing errors, typos in acronyms. However, you may not change the intent of the review.
