Audience Insights shows you data about your audiences so that you can compare audiences, plan your campaigns and create relevant advertisements.

Relying on native and third-party data, Audience Insights breaks down audiences according to demographics, interests and behaviors. You can also see the most popular topics audiences are posting about on Facebook. Audience Insights is designed to help you plan your advertising campaigns on and off Facebook.

Facebook uses native data to show you audience features such as:

• Age and gender
• Relationship status
• Education level
• Job role
• Top categories
• Page likes
• Top cities
• Top countries
• Top languages
• Frequency of activities
• Device users

Learn how to use Audience Insights.