Brands that outperform peers share a common set of characteristics, including a focused growth strategy, strong value proposition and differentiated market positioning. Discover the insights, best practices and advice to help you build a world-class brand.
Our 2019 research agenda on branding and value propositions will help you forge a path to brand leadership with best practice research, insight and advice based on the community knowledge of some of the best brand marketers in the world. Through a combination of primary research, case study examples, toolkits, templates and how-to advice, we help you solve your most pressing branding, positioning and messaging challenges.
Our research will help you answer the following top questions:
Our experts, backed by unbiased data, will support you in protecting your investment and develop a brand that wins with customers and your C-suite.
Catch up on the top insights and trends that CMOs and marketing leaders were talking about at this year’s Marketing Symposium. How are you marketing to Gen Z? Does your marketing strategy prioritize help? How do you build a genius marketing organization? Get the insights from Marketing Symposium/Xpo to understand the top trends that marketers are caring about now.
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