Mature mobile marketers rate mobile as one of the top effective channels across all phases of the customer journey. How do they succeed? By identifying the people, processes and technologies they need to build a clear, definitive mobile strategy. Successful mobile marketing starts with a solid understanding of your customers’ mobile preferences. This requires investment in mobile marketing analytics. A strategy grounded in analytics will enable your mobile marketing efforts to activate, or be activated by, other elements in the marketing organization.
Chad Bright
Managing Vice President