Our 2019 research agenda on branding and value propositions will help you forge a path to brand leadership with best practice research, insight and advice based on the community knowledge of some of the best brand marketers in the world. Through a combination of primary research, case study examples, toolkits, templates and how-to advice, we help you solve your most pressing branding, positioning and messaging challenges.
Our research will help you answer the following top questions:
- How do I manage brand investment, measurement and governance?
- How do I create memorable and differentiated value propositions, messages and stories?
- How do I define and deliver against a brand strategy and architecture?