Demand Gen Report

We’re turning it over to Q&A now. Join Dmitri Lisitski of @influ2_on and Merav Keren of @CatoNetworks. Ask your ABM advertising questions now during the last #SPS19 session of the day: https://dg-r.co/2WnxXO0 pic.twitter.com/8UrllYQSdH

Merav Keren of @CatoNetworks is using a mix of ABM and Intent marketing in their strategy. They are looking at who their target audience is combined with intent data and using different channels. Join now and hear her case study: https://dg-r.co/2WnxXO0  #SPS19pic.twitter.com/9scXlcJVLq

To get a specific number of MQAs & MQLs, you need to have a sizeable target audience and budget. These variables come together predictably such that you can estimate the number of MQAs & MQLs you’ll have annually and build a strategy. https://dg-r.co/2WnxXO0  #SPS19 @influ2_onpic.twitter.com/qCNrHcwDlS

Clickbait is usually a bad word, but there is a lot of clickbait advertising that can teach your business how to improve your CTRs and engagement. Learn more from Dmitri Lisitski of @influ2_on now: https://dg-r.co/2WnxXO0  #SPS19pic.twitter.com/vA7JtbSlKW

Many B2B Marketers use a traditional ad strategy and target broad audiences. Dmitri Lisitski of @influ2_on talks through rethinking your strategy to include a person-based approach to more specifically target customers. https://dg-r.co/2WnxXO0  #SPS19pic.twitter.com/s3nHIvQz4F

Tune in to our next #SPS19 session with Dmitri Lisitski of @influ2_on and Merav Keren of @CatoNetworks and get a glance into their experiences with person-based advertising. Tune in now: https://dg-r.co/2WnxXO0  #SPS19pic.twitter.com/Bfy1YvZKn8

Interested in incorporating video into you 2020 marketing strategy? Ask Jesse of @vidyard and Raymond of @mixmax your questions now! https://dg-r.co/2IuFvII  #SPS19pic.twitter.com/g3JZJKn77T

Videos are useful for bottom of the funnel communications, too. Create tailored training videos for large teams. Teams can watch at their own time and replay as they wish while you’re able to track what they’re watching. https://dg-r.co/2IuFvII  #SPS19 @vidyard @mixmaxpic.twitter.com/k5b3CbDLTG

“People don’t always remember what you said, but they remember how you made them feel.” Videos are useful for top of funnel communications because they allow prospects to put a face to the name. https://dg-r.co/2IuFvII  #SPS19 @vidyard @mixmaxpic.twitter.com/sbleL84Xxx

Some assume that creating new video content is time-consuming, but a brief video or screenshare can be used to quickly relay a point that may take more time to explain via email while showing prospects that you’re human. https://dg-r.co/2IuFvII  #SPS19pic.twitter.com/jve3a3gb09

Video is already the preferred channel for consumption by your audience. Find out a few ways that your company can use video now during this #SPS19 session with Jesse Ariss of @Vidyard and get real life examples from Raymond Lin of @MixMax now: https://dg-r.co/2IuFvII  #SPS19pic.twitter.com/IHEQjGx9ec

B2B Marketing is hard! Jesse Ariss of @Vidyard and Raymond Lin of @MixMax take the stage in this #SPS19 session and give tips and tricks to generate pipeline and connect to buyers using video. Tune in now! https://dg-r.co/2IuFvII  #SPS19pic.twitter.com/S9P13VWmMY

.@Kellie_deLeon of @MxGroup just shared some incredible insight into millennial buying trends. Join her now for this live #SPS19 Q&A session: https://dg-r.co/2LVYrCq  #SPS19pic.twitter.com/1pquGjoJmX

“People are conveniently buying everything online these days and are expecting to be able to do so in both their personal lives and professional lives.” Vendors need to eliminate complexities in the B2B purchasing process. Tune in for more: https://dg-r.co/2LVYrCq  #SPS19 @MxGrouppic.twitter.com/nKMzzMXHZp

Social isn’t optional for B2B anymore. Make sure you aren’t left out of the conversation and make sure you are adding value! There are many ways to engage on social that make sense for your company and your buyers. Learn more: https://dg-r.co/2LVYrCq  #SPS19 @MxGrouppic.twitter.com/VyYFQlWNfo

38% of millennials say they lack the trust of senior management. They may select your product, but will have a long road to purchase. Create executive level content that millennials can share with senior staff to get their buy in. https://dg-r.co/2LVYrCq  #SPS19 @MxGrouppic.twitter.com/t1QDnDy8Hi

56% of millennials surveyed held director positions or above with 21% at the C-Level. Additionally, 75% of respondents were pivotal to the buying process at their companies. https://dg-r.co/2LVYrCq  #SPS19 @MxGrouppic.twitter.com/TpLNtPzGOV