Demand Gen Report

@DG_Report

Demand Gen Report is a publication focusing exclusively on the strategies, tactics & measurements that are key to generating demand. Meet us live !

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  1. Festet tweet
    23. sep.

    During , experts will analyze what worked in 2019 so you can get a handle on what’s needed in your 2020 demand initiatives. Get registered 👇

    Angre
  2. for 12 timer siden

    We’re turning it over to Q&A now. Join Dmitri Lisitski of and Merav Keren of . Ask your ABM advertising questions now during the last session of the day:

    Angre
  3. for 12 timer siden

    Merav Keren of is using a mix of ABM and Intent marketing in their strategy. They are looking at who their target audience is combined with intent data and using different channels. Join now and hear her case study:

    Angre
  4. Retweetet
    for 13 timer siden

    Stop working so hard, ! Join & TOMORROW at 4 pm ET for our session packed with tips & best practices to optimize the value of your existing :

    Angre
  5. for 12 timer siden

    To get a specific number of MQAs & MQLs, you need to have a sizeable target audience and budget. These variables come together predictably such that you can estimate the number of MQAs & MQLs you’ll have annually and build a strategy.

    Angre
  6. for 12 timer siden

    Clickbait is usually a bad word, but there is a lot of clickbait advertising that can teach your business how to improve your CTRs and engagement. Learn more from Dmitri Lisitski of now:

    Angre
  7. for 12 timer siden

    Many B2B Marketers use a traditional ad strategy and target broad audiences. Dmitri Lisitski of talks through rethinking your strategy to include a person-based approach to more specifically target customers.

    Angre
  8. for 12 timer siden

    Tune in to our next session with Dmitri Lisitski of and Merav Keren of and get a glance into their experiences with person-based advertising. Tune in now:

    Angre
  9. for 13 timer siden

    Interested in incorporating video into you 2020 marketing strategy? Ask Jesse of and Raymond of your questions now!

    Angre
  10. for 13 timer siden

    Videos are useful for bottom of the funnel communications, too. Create tailored training videos for large teams. Teams can watch at their own time and replay as they wish while you’re able to track what they’re watching.

    Angre
  11. for 13 timer siden

    “People don’t always remember what you said, but they remember how you made them feel.” Videos are useful for top of funnel communications because they allow prospects to put a face to the name.

    Angre
  12. for 13 timer siden

    Some assume that creating new video content is time-consuming, but a brief video or screenshare can be used to quickly relay a point that may take more time to explain via email while showing prospects that you’re human.

    Angre
  13. for 13 timer siden

    Video is already the preferred channel for consumption by your audience. Find out a few ways that your company can use video now during this session with Jesse Ariss of and get real life examples from Raymond Lin of now:

    Angre
  14. for 13 timer siden

    B2B Marketing is hard! Jesse Ariss of and Raymond Lin of take the stage in this session and give tips and tricks to generate pipeline and connect to buyers using video. Tune in now!

    Angre
  15. Retweetet
    for 14 timer siden

    Okay, . Tune in tomorrow at 9 a.m. PDT (12 p.m. EDT) to learn how to master engagement across the customer lifecycle and drive retention with our own Tiffany Beddow. It's all a part of 's event. Learn more:

    Angre
  16. Retweetet
    for 16 timer siden

    Tomorrow is the day! Our webinar with for 's Strategy and Planning Series is at 2pm. Have you reserved a spot yet to learn agile marketing’s impact on planning and content?

    Angre
  17. for 15 timer siden

    . of just shared some incredible insight into millennial buying trends. Join her now for this live Q&A session:

    Angre
  18. for 15 timer siden

    “People are conveniently buying everything online these days and are expecting to be able to do so in both their personal lives and professional lives.” Vendors need to eliminate complexities in the B2B purchasing process. Tune in for more:

    Angre
  19. for 15 timer siden

    Social isn’t optional for B2B anymore. Make sure you aren’t left out of the conversation and make sure you are adding value! There are many ways to engage on social that make sense for your company and your buyers. Learn more:

    Angre
  20. for 15 timer siden

    38% of millennials say they lack the trust of senior management. They may select your product, but will have a long road to purchase. Create executive level content that millennials can share with senior staff to get their buy in.

    Angre
  21. for 15 timer siden

    56% of millennials surveyed held director positions or above with 21% at the C-Level. Additionally, 75% of respondents were pivotal to the buying process at their companies.

    Angre

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