We send out a new deal every 2 weeks followed by a reminder email just before the coupon expires.
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I’ve experimented with a number of ways to promote SearchWP and to date WP App Store has provided the biggest return. I love the formula, and the audience is great. The WordPress ecosystem is maturing rapidly, and as a WordPress developer I can’t wait to get the next email.
We used WP App Store to promote WP Rocket, our new caching plugin. It is a good way to get quick visibility, and new customers.