Want to engage better with fans? In order to stand the best chance of taking advantage of digital opportunities and avoiding the pitfalls it is critically important to have a clear user experience strategy.

The second edition of the Aviva Women's Tour takes place this week and once again organisers SweetSpot have turned to Digital Sports Agency Sotic to provide their overall digital presence...

There's no such thing as a typical week here at Sotic with our schedules often determined by our sporting clients. This week, for example, we have live events in rugby union, cycling, cricket, football, golf and rugby league.

There are lots of other things you can do to improve your optimisation for search and if you view it as digital housekeeping, and try to keep on top of it then you'll see results.