Insight Briefs
Advertising Law
The marketing industry continues to evolve and each new platform, channel, and device brings with it legal ramifications. This ANA brief addresses digital and mobile privacy, legal considerations for brands on social devices, and dealing with false advertising suits, among other topics.
MediaPost
Millennials Spearhead Turn Toward Privacy
Millennials are aware that companies closely track everything from behavior to buying patterns to social connections. While this has not stopped them from using tech products or social platforms, revelations that companies manipulate use experiences for research purposes has raised suspicions among them.
ANA Magazine
Big Data, Big Problems
Concerns over online privacy and security continue to challenge the marketing community. The ANA’s Dan Jaffe shares some important developments in the privacy arena.
Event Recaps
Top Digital Trends
Geoff Ramsey, chairman and co-founder of eMarketer, shares data and insights behind this year’s most important trends in digital media, including content marketing and the evolution of programmatic buying.
Tools
Content Marketing Budget Template
Including three charts to document spend summary, category breakdown, and actual versus budget, this easy-to-use template is designed to help set and track your content marketing budget.
