Press Releases
October 17, 2014
The ANA is pleased to announce that wireless service provider C Spire has won the 2014 Marketing Analytics Leadership Award.
Press Releases
October 17, 2014
The ANA announced the election of new marketing executives to the board of directors, including a new chairperson and vice chair.
Press Releases
October 17, 2014
The ANA (Association of National Advertisers) and the Business Marketing Association (BMA) today announced that their boards of directors unanimously approved plans for BMA to become a division of ANA as of November 30, 2014.
Press Releases
October 16, 2014
The ANA recognized the 2014 recipients of its Rising Marketing Star Award. The four honorees were nominated by senior executives at their companies making valuable contributions to their organizations and the industry.
Press Releases
October 16, 2014
The ANA Masters of Marketing Annual Conference kicked off today with a record attendance of more than 2,800 marketers. This year’s theme is Growth: Mastering Brands and Driving Results.
Press Releases
October 16, 2014
Disruptive forces are changing the business landscape and while marketing leaders have a good idea of where they need to go, they don’t have a clear vision of how to get there, according to a new ANA survey: “Marketing’s Moment: Leading the Disruption.”
Press Releases
October 1, 2014
Twenty five companies have been selected as finalists, across 10 categories, in the ANA’s 2014 Multicultural Excellence Awards. The award program recognizes marketers that produced industry leading multicultural advertising campaigns between June 2013 and June 2014.
Press Releases
September 30, 2014
The 4A’s, the ANA, and the IAB announced plans to create a cross-industry accountability program designed to fight ad fraud, malware and the piracy of intellectual property head-on, while increasing marketplace transparency.
Press Releases
September 24, 2014
The ANA (Association of National Advertisers) is pleased to announce three finalists for the 2014 Marketing Analytics Leadership Award (MALA): Citrix, C Spire, and Intel.
Press Releases
September 2, 2014
For the last year, AHAA: The Voice of Hispanic Marketing, the Association of National Advertisers (ANA), and the Asian American Advertising Federation (3AF) assembled a broad coalition of clients, agencies and associations to define an integrated strategy for driving growth. This coalition studied various models to develop an industry-sanctioned Total Market definition.
Press Releases
July 30, 2014
Millennial parents, like everyone in their generation, are enthusiastic consumers of social media and adept multitaskers. However, when it comes to education and entertainment, there’s an even more-important friend for these families: television.
Press Releases
July 14, 2014
The ANA (Association of National Advertisers) and online fraud detection firm, White Ops have launched ‘The Marketers’ Coalition’, a joint research initiative to determine the level of bot fraud occurring across the digital advertising industry. The coalition’s objective is to provide actionable data and insights which marketers can use to reduce bot fraud and improve marketing ROI. A new survey from the ANA (Association of National Advertisers), has found nearly two-thirds of client-side marketers—63 percent—plan to participate in branded entertainment projects in 2012, making branded entertainment a common marketing strategy for many companies.
Press Releases
June 12, 2014
Continuing its campaign to educate the industry about the new digital advertising viewability standards, Making Measurement Make Sense (3MS) today launched a new PSA video contest, inviting advertising professionals and enthusiasts to develop videos that dramatize the issue of online ad viewability. To launch the competition, 3MS unveiled the second of its own PSA videos, dubbed ‘White Wall’, which brings to life a metaphor for paying for ads that are never seen.
Press Releases
June 9, 2014
In a webinar to the ANA Alliance for Family Entertainment (AFE), a consortium of the nation’s top advertisers, Tumblr shared new possibilities and inspired ways for leading family marketers to effectively connect with their audiences who are both young and young at heart.
Press Releases
May 30, 2014
The ANA (Association of National Advertisers) is now accepting entries for its 14th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing outstanding multicultural campaigns.
