Marketing
The marketing team at the British Marine Federation consists of the Marketing, Public Relations and Online departments.
Together they offer the following services to members:
Promotion of the industry
- BMF Website – The BMF website acts as a portal of knowledge for the marine industry and a tool to promote BMF members' businesses. It is supported by a Blogs and email communication, News and Press.
- On The Water – The consumer brand of BMF which aims to raise awareness of boating, break down the barriers to entry and, most importantly, encourage regular participation in boating. Ultimately the goal is to increase the number of active boating participants. Currently around 3.2 million people get on the water each year across a range of boating activities from kayaking to sailing to inland boating. This initiative directly promotes BMF members only.
- BMF members are promoted through regular e-newsletters and social media to a growing On The Water database of new boaters. This enables us to maintain a 360o approach to communications and keep in contact with consumers.
- Click here for the dedicated website or log in to the members area to download banners and buttons to help promote the brand.
- PR – Our PR team ensures the boating industry gets the coverage it deserves in both national and regional press, in print and online.
- Some key examples include: Boat Show coverage in the Guardian, Daily Mail online and GMTV, Market research reports featured in the FT, IBI, Lloyd’s List, Reuters.com and Yachting Life. Government relations campaign messages in Boating Business, Motor Boat and Yachting, Motor Boats Monthly and Presswire.
- Partnerships – BMF works with user groups and key industry partners such as the BCU, RYA, Environment Agency and Visit England to collaboratively promote the industry and seek opportunities to promote members.
- Sponsorship
If you want to increase your brand awareness, there are many opportunities where your company could sponsor an event or attraction. There are plenty of options to suit all budgets and requirements available throughout both the Boat Shows and numerous events held around the country. If you are interested in promoting you brands to the relevant audience please contact Adeline Pilfold on apilfold@britishmarine.co.uk
Power of the BMF logo
The BMF logo unites its members and represents a stamp of quality and standard of business practice. The logo is free for all members to download and utilise on marketing collateral, websites and advertising. Download the BMF logo from the members' area and display on your marketing collateral. To download the BMF logo and guidelines for use please click here >
Help us promote you
There are a number of ways you can promote your company more effectively using our free resources, including:
Boat Shows
Our Shows, the PSP Southampton Boat Show and London Boat Show, provide the industry with a world class shop window to showcase its products. If you exhibit with us make sure you take advantage of the promotional opportunities such as promoting your business online and to the media.
Communicating to you
The BMF aims to communicate with its members in a quick and effective manner. The Federation circulates a weekly email publication, News and Press, as well as a BMF Blog which members are invited to comment on. A number of BMF Associations also produce their own communications.
Advice
The team is more than willing to offer advice on appointing suppliers, marketing approaches and PR campaigns. Click here to meet the team and contact us.