Scale your efforts
Maximize your impact with strategic planning that leaves room for serendipity.
To accomplish your business goals on Twitter, you’ll need a strategic yet flexible approach. Twitter is a real-time platform but it is also possible to plan ahead. Build a firm foundation that still allows your business to adapt to the moment.
Here’s how:
![](https://web.archive.org./web/20140730131230im_/https://g.twimg.com/business/page/image/scale_efforts_310_0.png)