Use events to engage
They’re both opportunities to engage your audience on Twitter. Whether industry-based, seasonal or cultural, learn how to use events to tap into popular interests or conversations.
Industry events.
For businesses, industry events like trade shows, conferences and meetings are an opportunity to talk in real time. Incorporate a hashtag specific to the event to join or influence the conversation.
The SEGA pop-up arcade is open! Stop by 200 West Harbor Drive (right across from #sdcc) to play great games. #comiccon #segasdcc
— SEGA (@SEGA) July 12, 2012
Target Promoted Tweets with event-specific hashtags, relevant keywords, and timely, engaging content to event attendees. Don’t forget to include a strong call to action to follow, retweet, or download a piece of original content.
Seasonal events.
Broaden your content plan to include holidays and seasonal events like New Year’s celebrations, Mother’s Day, graduation and back to school. Events like these naturally create spikes in conversation around shared experiences, which makes them relevant to just about any business’s content strategy on Twitter. Think about how you can participate in these conversations.
Happy Mother’s Day to all moms who multi-task, just like our #tidepods! Enjoyyour day.youtube.com/watch?feature=…
— Tide (@tide) May 13, 2012
Extend the impact of a holiday print, TV or video campaign by publicizing a clever hashtag. Encourage users to retweet your content or to add their own personal experiences to the conversation using your hashtag.
Cultural events.
There are certain conversations that always come along with reoccuring events. For example, there will always be sporting events or a best and worst dressed list from the Oscars and people will certainly be talking about them on Twitter. When events touch lives on a global and national level, plan ahead for the conversation, then get in on it.
Game two of the #WorldSeries is tonight! Who do you think will steal a base and #StealATaco for America?
— TACO BELL (@TacoBell) October 25, 2012
Larger advertisers can get guidance from Twitter specialists to help forecast impression volume and engagement around annual events like holidays, award shows and sporting matches. This helps businesses budget and pace campaigns.