The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Now available: Scheduled Tweets

Monday, October 14, 2013 | By Christine Lee (@chrstnelee), Product Manager, Twitter Ads team  [16:27 UTC]

Starting today, all marketers using Twitter’s Ad Products can schedule organic or Promoted Tweets for specific dates and times up to a year in advance. These can be coordinated to go live with new or existing Promoted Tweet campaigns to enable you to plan your real-time campaigns at your convenience.

With scheduled Tweets, you can publish content at any time without having staff on-call to Tweet on evenings, weekends, holidays, or other inconvenient times. Advertisers also gain the flexibility to plan content in advance for events like premieres and product releases.Read more…

Study: Twitter’s influence on holiday shopping

Monday, October 7, 2013 | By Jonathan Stringfield (@JDStringfield), Ad Research [16:09 UTC]

Throughout the year, and especially during the holidays, Twitter brings people closer to a particular passion: shopping. According to Crimson Hexagon, holiday shopping conversations increased in 2012 by 30% over the previous year. Buzz on Twitter peaked around key shopping dates, as you see here:

Read more…

Agency Influencer Q&A with Stacy Minero: The best content focuses on consumer needs

Tuesday, October 1, 2013 | By Christine Cuoco (@christinecuoco), Brand & Agency Strategy  [18:31 UTC]
Topics:

Stacy Minero is part anthropologist, part magician and all trailblazer. As Mindshare’s head of content marketing, she uncovers what consumers need and transforms those insights into campaigns that go beyond traditional advertising. We asked Stacy to share her perspective on the ever-evolving ecosystem of content: the top challenges, the winners and the future.Read more…

How humour on Twitter was key to success for @ArenaFlowers

Tuesday, October 1, 2013 | By gordonmacmillan (@gordonmacmillan), Editorial manager @TwitterUK [09:03 UTC]
Topics:

Tone of voice can be crucial on Twitter and for brands that get it right, success can pay dividends in terms of followers and engagement, which was the experience of seven-year-old online business Arena Flowers.Read more…

Deep Focus Executive Creative Director Ken Kraemer: Lessons learned in the creative newsroom

Tuesday, September 24, 2013 | By Ken Kraemer (@kk4i), Deep Focus Executive Creative Director [22:00 UTC]
Topics:

One advantage of producing a high volume of creative work at our agency Deep Focus is that you quickly learn how to make every piece of work published better and creatively richer than the last. And armed with the knowledge of what works and doesn’t work for some of the world’s top brands, best practices soon surface with exceptional clarity.

Here are three of my favorite lessons:

1. Microcontent is a new kind of creative.Read more…

Q&A with Volkswagen: #SharkWeek, TV x Twitter and how to plan for the moment

Thursday, September 19, 2013 | By Dianne Molina (@diabolina), Editorial Team  [20:16 UTC]
Topics:

What do a Beetle and a shark have in common? This summer, both sparked quite a frenzy on Twitter.

In August, Discovery’s Shark Week snapped up record ratings, triggering a tidal wave of Tweets. As a sponsor of #SharkWeek, Volkswagen USA dove into those live in-the-moment conversations with bite-sized Vine videos and even a charitable tie-in.Read more…

How brands won the moment at #NYFW

Wednesday, September 18, 2013 | By Erin McMahon (@erinlmcmahon), Vertical Marketing [17:31 UTC]
Topics:

Vogue Magazine editor Anna Wintour once famously observed about fashion, “It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten.” The world of fashion is driven by the moment. It’s about what’s current, fresh and hot right this second.

As the Spring 2014 collections hit runways around the globe this month, designers and brands are using Twitter to offer fashion followers world-wide a front row seat in real time.Read more…

London Fashion Week drives more buzz than ever on Twitter

Wednesday, September 18, 2013 | By Gordon MacMillan (@gordonmacmillan), Editorial manager @TwitterUK [14:15 UTC]
Topics:

Fashionistas across the UK got front row seats on Twitter during London Fashion Week on the back of an unprecedented level of creativity from brands as they found new ways to share the glamour and excitement.

This helped take conversation about #LFW on Twitter to new levels with a rise in tweets of almost 20% this year compared with 2012.Read more…

Ray-Ban’s unique Twitter reveal to culminate music tour

Friday, September 13, 2013 | By Gordon MacMillan (@gordonmacmillan), Editorial manager @TwitterUK [12:45 UTC]
Topics:

Today, Ray-Ban is launching a special ‘flock to unlock’ Twitter campaign to reveal the headline performer in its Envision Series, a programme of gigs across the UK that feature up-and-coming artists.Read more…

How buzz builds around ‘The X Factor’ on Twitter

Friday, September 13, 2013 | By Gordon MacMillan (@gordonmacmillan), Editorial manager @TwitterUK [10:21 UTC]
Topics:

Twitter and television have proved to be natural partners. This is often highlighted by how conversation builds around some of the most popular shows on TV such as ‘The X Factor’.

As the ITV-Simon Cowell talent juggernaut returned to UK screens on August 31, we looked at how ‘The X Factor’ conversation develops on Twitter and created a dynamic visualisation to tell that story.Read more…

Load more

Pages