The Twitter Advertising Blog

Stacy Minero is part anthropologist, part magician and all trailblazer. As Mindshare’s head of content marketing, she uncovers what consumers need and transforms those insights into campaigns that go beyond traditional advertising. We asked Stacy to share her perspective on the ever-evolving ecosystem of content: the top challenges, the winners and the future.Read more…

One advantage of producing a high volume of creative work at our agency Deep Focus is that you quickly learn how to make every piece of work published better and creatively richer than the last. And armed with the knowledge of what works and doesn’t work for some of the world’s top brands, best practices soon surface with exceptional clarity.

Here are three of my favorite lessons:

1. Microcontent is a new kind of creative.Read more…

Vogue Magazine editor Anna Wintour once famously observed about fashion, “It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten.” The world of fashion is driven by the moment. It’s about what’s current, fresh and hot right this second.

As the Spring 2014 collections hit runways around the globe this month, designers and brands are using Twitter to offer fashion followers world-wide a front row seat in real time.Read more…

Today, Ray-Ban is launching a special ‘flock to unlock’ Twitter campaign to reveal the headline performer in its Envision Series, a programme of gigs across the UK that feature up-and-coming artists.Read more…