Posts from Advertising on topicvideo

What is it that makes videos go viral? It is one of the big questions in digital marketing. While there is no single magic formula, we’ve come up with some key insights after tracking the stories behind three recent viral videos.

Our UK Research team looked at popular videos that are all very different in nature. They range from Dove’s Real Beauty campaign to the Ryan Gosling “won’t eat cereal” videos and Commander Hadfield’s ‘Space Oddity’.Read more…

In his Cannes Lions (#CannesLions) seminar today, our Chief Media Scientist (and MIT professor) Deb Roy (@dkroy) detailed our thinking about Twitter as a force multiplier for TV viewing. Here’s a summary.Read more…

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Today, more than half of Twitter users follow six or more brands. This offers businesses a unique opportunity to engage people on Twitter in real-time conversations. During our “Building a Real-Time Brand” session at #AWIX, we shared some examples of how marketers are adapting campaigns to the moment and driving powerful results.

P&G’s Tide listens for brand-relevant conversationsRead more…

Every year during Advertising Week, The IAB MIXX Awards celebrate that powerful intersection where technology meets creativity. As a judge for this year’s awards, I had the honor of discussing and debating some of the industry’s most impressive campaigns to help select the winners, which were unveiled at last night’s gala. A few common themes emerged after reviewing over 100 entries across 27 categories. These are some of the trends that translated into digital bronze, silver and gold for many of the MIXX finalists:Read more…

Last month, we partnered with American Express to offer its small business Cardmembers and merchants the chance to use Twitter advertising to better engage with the people they want to reach.Read more…