Today signalled the end of the only constant in my life outside of my family since I was born. In fact, scratch that, this feels like family. Sir Alex Ferguson's decision to end his career, one which has taken in St. Mirren, Aberdeen, Scotland and Manchester United, means that for the first time since I was born in 1987, my team are going to have a new boss.

The Luis Suarez affair - are we calling it Bitegate yet? - is seemingly a watershed moment for Football Association disciplinary matters.

In the first of a series of case studies, Sotic takes a look at how specific clubs, competitions and companies are using social media to boost their brand, starting with the IPL and the Big Bash competitions in cricket.

As is often the way with sport, the build-up to the 2013 US Masters golf at the Augusta Country Club is focussing seemingly only on two men. So by Sunday evening, it would seem we should prepare ourselves to welcome a resurgent Rory McIllroy or a redeemed, reborn and restored Tiger Woods as champion.

Sotic's Joe Lamb, a part-time member of the Barmy Army and currently travelling in New Zealand was searching for a silver lining at the 3rd test.

The basketball tournaments at the London Olympics were the underrated highlights of a fortnight packed with memorable events and milestones. Seeing the dominant American Men's and Women's squads take gold, playing some jaw-dropping basketball along the way was an almost inevitable conclusion, with All-Star Lebron James heading up the 'Dream Team' alongside teammates like James Harden was something that thousands of people flocked to see.

Sotic's very own Joe Lamb is currently enjoying some time out, travelling in New Zealand. However, give that he's visiting such a sports mad nation, we couldn't let him off the hook without doing a bit of blogging for us. Here's the first of his missives from the Land of the Long White Cloud ...

It may seem as though we're always banging on about the importance of measuring and evaluating your online activity but there really is no point applying time and resources to maintaining and monetising your website if you don't monitor the activity and success.

Chances are your website is used primarily as a source of information for your supporters and stakeholders, providing fixtures, news and reports. But are your online properties actually generating revenue for you?

British Cycling has long now been the jewel in the British sporting crown. Olympic golds, stage wins and Tour de France triumphs have ensured that this is a golden period on two wheels. And tomorrow, when the World Track Cycling Championships get underway in Minsk, a new era will begin.

Rafael da Silva might have an uncomfortable night's sleep. The young Brazilian is likely to be the man charged with keeping one of Manchester United's greatest sons quiet at the Bernabeu on Wednesday night, and that is no enviable task.

With Social Media now driving the way sport is consumed all around the world, it is important that clubs, organisations and governing bodies make their representatives aware of their personal responsibilities.

It is an interesting time for women's sport. Last week, it was announced the Sussex wicketkeeper Sarah Taylor might be considered to play for the county's men's second team this coming summer.

Milestones are a great way to showcase your achievements over time on Facebook. They are automatically expanded to fit the entire page, and are visible to everyone who visits your page. So if you have done something worth shouting about, make it into a milestone.

To quote the film Clueless, "I know you can be underwhelmed, and you can be overwhelmed, but can you ever just be, like, whelmed?" If Facebook's latest announcement is anything to go by, then yes, you can.