08 May 13
Email is the backbone of any digital marketing campaign. It's cost-effective and enables you to reach people who have actually given you permission to communicate with them and who are therefore more likely to pay attention to your message and calls-to-action.
Lyndsey Irwin
28 Mar 13
Digital Sports agency Sotic is pleased to be partnering with Sweetspot Group to deliver the new digital platform for The Tour of Britain and its sister events The Tour Series and The Tour Ride...
Lyndsey Irwin
25 Mar 13
Statistics are at the heart of almost everything we do here at Sotic so we've turned the spotlight on Head of Statistics Chris Hunt who joined us in December 2012 ...
Lyndsey Irwin
21 Mar 13
Three time Heineken Cup Champions Leinster Rugby have launched a new-look website, designed, built and hosted by Sotic...
Lyndsey Irwin
07 Jan 13
Email is the backbone of any digital marketing campaign. It's cost-effective and enables you to reach people who have actually given you permission to communicate with them and who are therefore more likely to pay attention to your message and calls-to-action. You can send messages according to your schedule and it allows consumers to respond at their leisure.
Joe Lamb
31 Oct 12
Running a competition on Facebook can be one of the best ways to garner engagement, for both fans and clubs - your supporters get a chance to win something from the club itself, which results in positive word-of-mouth and possibly future sales from a happy winner, while if the competition is manged correctly, the club gets valuable data it can use in the future. It can, however, also be a a bit of a minefield and Facebook's own rules and regulations can make your competition illegal, without knowing where you've gone wrong.
Hashim Piperdy
03 Oct 12
The dust has settled on Europe's unbelievable, back-from-the-dead performance in retaining the Ryder Cup on Sunday, and if anyone doubted the competition's sense of importance or relevance, they will now have been turned into believers. European tears flowed, along with the champagne, while the American fans, at their boisterous best throughout an unforgettable weekend, could barely comprehend such a dramatic turnaround.
Joe Lamb
20 Sep 12
With the new season in full swing now is the ideal time to think about how your social media strategy can get more fans through the gate and engaging with the team.
Sotic
20 Sep 12
It seems that every sporting organisation has a Twitter and Facebook page. They are run with varying degrees of success it must be said, but merely having one is now the minimum requirement. However, there are other forms of social media out there waiting to be exploited. Why not get ahead of the game with the help of Sotic and explore the newest kid on the block, Tout.
Joe Lamb