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Need to “just start” to build something for my family, and I’m not sure whether to go with Wordpress or Ghost. Can Ghost newsletters/membership sites be successful starting from zero with no existing following? Need to “just start” to build something for my family, and I’m not sure whether to go with Wordpress or Ghost. Can Ghost newsletters/membership sites be successful starting from zero with no existing following?
Question

Background:- I am a fairly low level high street lawyer that makes just enough to support my wife and child. My wife is in remission from cancer but now chronically ill, and my daughter is only just started school but probably has adhd/autism (diagnosis ongoing).

We have no family or friends we can rely on, and I can barely hold down my job caring for them and trying to work all the hours I need to. There are too many days I need emergency time off, sometimes the whole day, sometimes a few hours now and again. I am dead on my feet and can’t keep going like this forever.

My idea:- There is no point getting another better paying job just to be an unreliable employee there too, and starting my own business would be even more work. I need to find a way working from home for myself controlling my own hours between work and family care.

I’ve been pretty inspired by the case studies I have read here, and I have lots of ideas for legal content that I can write about that will be valuable for people to read.

I’ve considered a website with a mix of one on one services and content, but realistically being tied to meetings and deadlines is what I’m trying to get away from. I need to be able to work when I can, and it not be a problem if I can’t work for a few hours.

So I’ve thought about a legal website purely focused on valuable content that can either be based on Wordpress, or a membership/newsletter style that I can base on ghost that has all that stuff built in.

I’m well aware that success at this could take anywhere from 3 years to never, but if I don’t “just start” then it never happens anyway. So a plan to try to earn enough to quit work and do this for a living 3 years from now is better than no plan at all.

The advice I’m looking for is, should I go all in on a Wordpress website for this, or is ghost with membership fee monetisation an equally valuable strategy in 2024?

Thank you for reading!


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Free tools and strategy to look into the most successful blog genres/topics and most popular article elements? Free tools and strategy to look into the most successful blog genres/topics and most popular article elements?
Question

I'm new to blogging. And the closest thing I've done is a Youtube channel. And on Youtube I have a pretty good sense of the most popular genres/niches because SocialBlade will tell you the most subscribed channels, and headlines, thumbnails, content, are all publicly visible along with the view count.

Are there similar tools I can use to determine the the most popular genre and dig into competitor's blogs and see how many views each post get? I don't follow many blogs at all. The only two I've followed is AskAManager and FinancialSamurai and while I don't think I can see how many views each post get, the number of comments per post are publicly available. The only other way I can think of is to just Google the top genres, but feels a bit less accurate than if I could just dig into the stats.

About 20 years ago when I did SEO professionally I used Alexa rankings a lot to check. Now I've used SimilarWeb a few times lately and that seems to get me some statistics. Trying to stick with free tools for now so would like free tool suggestions.

Bonus question. Are the Income School videos/strategy still good? I saw a post 4 months ago that said they're outdated. Or once x persons left that they're a commodity and fluff now. Also did see the post on here 2 years ago that basically covered the holes in their strategy.


SEO Case Study - Here's how we generated 150+ Organic leads within 3 months SEO Case Study - Here's how we generated 150+ Organic leads within 3 months
Case Study

Hello World, today, I’ll share the case study of one of our law clients who offers consultancy and other services in California.

The client reached out to us 3 months back with a simple website having no proper CTA, pages & content structure, etc. But we managed to get the client to over 3.4K+ visitors in a month (580% increase) generated 150+ simply by using SEO (no other marketing channel was used) and managed to convert 30% of those leads into sales.

See stats --> https://imgur.com/a/6C8xIjk
Enough bragging, this is how we achieved this.

Website Analysis:

- We Analyzed all of the client's service pages and did a SWOT analysis

- Optimized Page structure, Content, and the Schema Markup

Competitor Analysis:

- Our client had 2 of his main competitors in the area

- We did the complete analysis of where he was lagging and where he could improve and then shared that plan with the client

- Including the keywords and our backlinks strategy

Keyword Research:

- At first, we focused on low-competitive sales pages

- Found some other competitors and worked on the gap

- Created a sheet of keywords with a topic cluster strategy

On-Page SEO:

- Started publishing TOFU/MOFU topics with proper On-Page SEO

- Optimized URL, Title, and Meta Description

- Did proper internal linking

- Optimized GMB profile and got genuine reviews from previous happy clients

Backlinks Strategy:

- Created Citations, Listings, and Social Media links at the start

- Niche-relevant guest posting & Digital PR

And the best part?

We've nailed 150+ leads so far.

Let me know if it is helpful. Peace ✌