Research

Access exclusive research, surveys and insights about journalism, public relations and the future of the media.

The State of PR Measurement 2021
The State of PR Measurement 2021
See how PR pros measured success in 2021, plus their plans and predictions for 2022.
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The State of Podcasting 2021
The State of Podcasting 2021
In our first-ever State of Podcasting survey, we reached out to more than 500 podcasters to better understand their biggest challenges and preferences.
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The State of PR 2021
The State of PR 2021
We surveyed more than 1,600 PR professionals to understand how they are connecting with journalists, allocating budgets, measuring success, and using technology and tools in 2021.
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The State of Journalism 2021
The State of Journalism 2021
We partnered with over a dozen journalist-focused organizations to survey 2400+ journalists about topics ranging from the challenges of reporting during COVID-19 to what they're looking for in pitches.
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The State of Diversity, Equity and Inclusion in PR
The State of Diversity, Equity and Inclusion in PR
How DEI practices are impacting what PR pros pitch, how they advise stakeholders, and how they communicate internally to their organizations in 2020
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The State of Tech Journalism in 2020
The State of Tech Journalism in 2020
How are technology journalists reporting, covering events, and responding to pitches during this age of remote work?
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The State of PR 2020
The State of PR 2020
How more than 1,000 PR pros build relationships, leverage technology and adapt to unpredictable times
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The State of Journalism 2020
The State of Journalism 2020
Learn how 1,000+ journalists use social media, their preferences for working with PR professionals and receiving pitches, their optimism about the future of the industry in 2020, and more.
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The State of Journalism 2019
The State of Journalism 2019
Learn how journalists use social media, their preferences for working with PR pros and receiving pitches, and more.
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The State of PR 2019
The State of PR 2019
We surveyed 800+ PR pros to learn how they're spending their time, money and attention in 2019.
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Financial Services Journalist Survey 2019
Financial Services Journalist Survey 2019
See what topics financial services journalists are watching in 2019 and how they like (and dislike) working with PR pros.
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The State of Journalism 2018
The State of Journalism 2018
We asked journalists about the top challenges they're facing, their outlook on the future and their preferences for working with PR pros.
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Insights & Expectations from Healthcare Media for the Year Ahead
Insights & Expectations from Healthcare Media for the Year Ahead
See how healthcare journalists source stories, how they like to be pitched, their opinions on the current business environment and more.
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The State of Journalism 2017
The State of Journalism 2017
Learn how journalists get their news and use social media, plus their concerns about journalism's future (in light of political change).
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