Guides

Industry best practices learned by working with thousands of PR professionals around the world.

Numbers don’t lie: what we learned from 5.2 million pitches

Numbers don’t lie: what we learned from 5.2 million pitches

We analyzed 5.2 million anonymized pitches sent through Muck Rack’s PRM Platform over the last 12 months and teamed up with our friend, PR coach Michael Smart, to give you some handy pitching best practices.

7 Immediate Actions to take from Muck Rack's State of Journalism 2021 survey

7 Immediate Actions to take from Muck Rack's State of Journalism 2021 survey

Get the guide and companion video to see the openings in the media space that your competitors may be overlooking, and the silver linings for pitching in 2021.

A PR guide to journalists’ biggest pet peeves

A PR guide to journalists’ biggest pet peeves

Learn exactly what NOT to say in your next PR pitch and the patterns and trends that are most frequently ridiculed by journalists, based on a painstaking analysis of 560 tweets

How to craft a winning PR pitch

How to craft a winning PR pitch

Journalists reject over 95% of the pitches they receive. Learn how to make yours stand out from the crowd.

The complete guide to buying PR software

The complete guide to buying PR software

Learn the key questions you need to ask vendors when evaluating PR software, as well as a checklist of what to look for—and what to avoid.

How to seamlessly integrate social media into your PR

How to seamlessly integrate social media into your PR

Master social media as a tool to support your research, pitches and the rest of your PR workflow.

Muck Rack’s Guide to Media Databases

Muck Rack’s Guide to Media Databases

Our in-depth guide to defining, using, and choosing a media database to set the stage for successful PR campaigns.

Muck Rack’s Guide to Media Monitoring

Muck Rack’s Guide to Media Monitoring

Background and best practices for PR news monitoring.

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