Think Better. Work better. Live Better.

Farnam Street (FS) helps you master the best of what other people have already figured out.

Packed with timeless mental models, FS will teach you the mental tools you need to deal with whatever life throws at you.

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Recent Articles

The Illusory Truth Effect: Why We Believe Fake News, Conspiracy Theories and Propaganda

February 03, 2020

When a “fact” tastes good and is repeated enough, we tend to believe it, no matter how false it may be. Understanding the illusory truth effect can keep us from being bamboozled. *** Ten thousand different things that come from your memory or imagination—and you do not know which is which, which was true, which […]

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The Positive Side of Shame

January 27, 2020

Recently, shame has gotten a bad rap. It’s been branded as toxic and destructive. But shame can be used as a tool to effect positive change. *** A computer science PhD candidate uncovers significant privacy-violating security flaws in large companies, then shares them with the media to attract negative coverage. Google begins marking unencrypted websites […]

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The Inner Game: Why Trying Too Hard Can Be Counterproductive

January 20, 2020

The standard way of learning is far from being the fastest or most enjoyable. It’s slow, makes us second guess ourselves, and interferes with our natural learning process. Here we explore a better way to learn and enjoy the process. *** It’s the final moment before an important endeavor—a speech, a performance, a presentation, an […]

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The Great Mental Models: General Thinking Concepts

The old saying goes, “To the man with a hammer, everything looks like a nail.” But anyone who has done any kind of project knows a hammer often isn’t enough.

The more tools you have at your disposal, the more likely you’ll use the right tool for the job — and get it done right.

The same is true when it comes to thinking. The quality of your outcomes depends on the mental models in your head. And most people are going through life with little more than a hammer.

Until now.

The Great Mental Models: General Thinking Concepts is the first book in The Great Mental Models series designed to upgrade your thinking with the best, most useful and powerful tools, so you always have the right one on hand.

This volume details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making, productivity, and how clearly you see the world. You will discover what forces govern the universe and how to focus your efforts so you can harness them to your advantage, rather than fight with them or worse yet— ignore them.

Upgrade your mental toolbox and get the first volume today!


What People are Saying


I'm really glad this exists in the world and I can see that I will be recommending it often.

Matt Mullenweg

CEO of Automattic and founding developer of Wordpress

The Bible for better learning and decision making

Casey Herron on audible.com