Blog >> 'Language Matters!' Exciting insights into the realm of Applied Linguistics

How pronouns help attract online audiences

This is a repost of an article published on the blog “Researching Digital Media” in February 2019. “Researching Digital Media” is managed by Professor Camilla Vásquez, a discourse analyst and sociolinguist from the University of South Florida (Department of World Languages). The author of the blog post is Katharina Lohmann,...

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“Do you plead guilty?” – “No but yeah but no” – Analysing language in courtrooms or how to make the lawyer go nuts

Back in the early 2000s, the British Broadcasting Corporation (BBC) ran a comedy series named Little Britain, which – unless you’ve seen it already – we’d advise you to binge watch immediately. It’s freaking hilarious! Let’s briefly introduce you to one of the show’s main characters: Vicky Pollard. She’s best...

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How your peers can boost your writing

Have you ever felt insecure about your writing? Have you ever asked another pupil or a friend to read over your homework and give you advice? In this blog post we tell you why and how your peers can make a difference to your writing, and which challenges you may...

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Brothers Grimm – lexicographers as well as storytellers

When you hear the names Jacob and Wilhelm Grimm, you probably think about Cinderella or Sleeping Beauty or Snow White and the Seven Dwarfs. Rarely (especially in the English speaking world) are they associated with the huge work they’ve done while compiling the Deutsche Wörterbuch (DWB). Back then even brothers...