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Multi-user login
Multi-user login allows you to grant access to other users for your Twitter Ads account, helping you to manage campaigns effectively and securely. You may grant different levels of permissions to multiple users, who will be able to then access your Twitter Ads account while logged into their own personal @handle.
This feature can reduce risk of malicious or erroneous mishaps with your business/brand @handles by granting access to more of your team without sharing the password to your main account(s). In addition, it can reduce friction for users who manage ads for more than one ads account on Twitter.
How it works
When you set up your ads account, your @handle will become an account administrator by default. This is the highest level of ads account access. As a result, you can grant varying degrees of access to other Twitter users.
You must be logged into an account administrator @handle in order to grant other users access to the ads account.
There are four levels of access that you can grant to other users, each with a different set of permissions. Which level you'll grant them will depend on what you want the other users to be able to do within your ads account.
You grant access to others by adding their @handle, and choosing what level of access you wish to give them.
From there, when that user is logged into their @handle, they can go to ads.twitter.com and enter your ads account and perform the actions permitted to the access level you've granted them.
Access levels and permissions
We offer four access levels you can grant to users, each with a different set of permissions. These permissions control what the users can view, change, and create in your ads account.
These access levels are defined as follows:
Account administrator: User has full access to ads.twitter.com, including the ability to create new account administrators and ad managers, edit account access for administrators and ad managers, make changes to advertiser campaigns and view performance data. Account administrators cannot post organic tweets but have the ability to create promoted-only (aka limited delivery) Tweets. Please note that Account Administrators have access to credit card and billing information.
Ad manager: User can access ads.twitter.com and make changes to campaigns and view performance data. Ad managers cannot grant users access to the ads account. Ad managers cannot post organic tweets but have the ability to create promoted-only (aka limited delivery) Tweets.
Campaign analyst: User can access ads.twitter.com and can view performance data, but cannot create campaigns or make changes to campaigns. Campaign analysts cannot grant users access to the ads account. Campaign analysts cannot post organic or promoted-only Tweets.
- Organic analyst: User can access analytics.twitter.com and view analytics, but does not have access to view (paid) campaigns.
Note: Account administrators and ad managers do not have the ability to compose promoted-only Tweets by default. You must grant this permission to their @handle in addition. Campaign analyts and organic analysts can never be granted the ability to compose promoted-only Tweets.
Setting up multi-user login in your ads account
When you create an ads account, your @handle will be an account administrator by default. You can grant and edit other users permissions with this access level.
- Log into your Twitter Ads account
- In the top right corner, select the name of your ads account. Select Edit access to account from the dropdown menu that appears
- Once on the multi-user login screen of your ads account, you can choose Add access or Edit access
- To add a user:
- Click the Add access button
- Type in their @handle
- Choose the access level you'd like to grant them from the drop down menu
- If you're choosing Account administrator or Ads manager, you will also have the option to turn on Can compose promotable tweets for the user
- Click Save changes
- To edit a current user:
- Click the Edit access button
- Scroll to the @handle of the user you'd like to edit
- Choose the new access level you'd like to grant them from the drop down menu
- If you're choosing Account administrator or Ads manager, you will also have the option to turn on Can compose promotable tweets for the user
- Click Save changes
Multi-user login FAQs
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How do I switch between different accounts I manage?
Arrow down iconTo access an ads account, first login to your @handle on twitter.com. Next, type ads.twitter.com into your browser.
If you only have access to one ads account, the default account will automatically display on the Ads manager screen.
If you have access to multiple ads accounts granted to you, you can select which account you'd like to enter by clicking on ads account tile.
To switch between ads accounts, click on the account name in the upper-right corner and click “Switch accounts” in the drop-down. You'll be taken to a screen showing you all the ads accounts you have been granted access to.
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How do I use multi-user login to charge different campaigns to different credit cards?
Arrow down iconUnfortunatley it is not possible to run multiple campaigns with different credit cards in a single ads account. Each Twitter Ads account has a single default funding source.
In order to use multiple credit cards for multiple campaigns, each campaign must be created in the Ads account with the default funding source you'd like to pay for it.
Please submit a ticket here with your @username to request creation of a new Ads account. That way, you can run different campaigns in each Ads account with the funding source you'd like to fund it.
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How do I use multi-user login as an agency?
Arrow down iconAs an agency, you can request your client to set up multi-user login access between their Ads account and your agency ads account in order to run campaigns on their behalf.
Similarly, your client can set up multi-user login between their Ads accounts and multiple agency Ads accounts to run different campaigns from each Ads account. Please submit a ticket here with the @username to request creation of a new Ads account.
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What is the compose promoted-only Tweets permission?
Arrow down iconThe 'Can compose promoted-only Tweet permission' allows a user logged into your ads account to create promoted-only Tweets in the Creatives < Tweets tab. Only Account administrators can grant this permission, and it can only be granted to other account administrators and ads managers. You can never grant compose promoted-only Tweet permission to campaign analysts or organic analysts.
Promoted-only Tweets are only shown to users targeted in your ads campaigns. Unless specifically targeted, Promoted-only Tweets do not show on your followers' timelines. They're made within your Ads Account and when seen by a targeted user, they act like normal Tweets and can receive replies, be shared, Retweeted, liked, etc. Learn more about promoted-only Tweets.
To grant permission to compose promoted-only Tweets, make sure the Can compose promotable tweets button is showing a blue tick next to the @handle of the user in the Edit access to account page.
