Sex Shops List: London

		Sex Shops List
		London

London
King's Cross	Abcat Cinema 72 Caledonian Road King's Cross London N1 9DN	Licensed gay cinema club. Closed by March 2015. News, June 2014: Unappealing Appeal The venue was set to appeal against Islington Council revoking the cinema licence, but the loss of a very similar appeal by Oscar's cinema led to the venue dropping the appeal. The outlook seems grim for the cinema. News, May 2014: Under duress The venue is under duress from moralists of Islington Council
Soho	Adult Only Walker's Court Soho London	Review from ETO's Mystery Shopper, July 2017: Unpriced Is one of only 2 stores remaining on this once bustling sordid walkway.. There's a distinct lack of pricing
Islington	Adult World 23 Islington Green Islington London N1 8DU Mon-Sat: 10am-8pm	Licensed News October 2008: Longer Opening The local council have agreed that Adult World can stay open from 10am to 10pm Mondays to Saturdays, and from noon until 8pm on Sundays including bank holidays, but excluding Christmas Day, Good Friday and Easter Sunday. They also agreed that the opaque film on the window could be removed, and window displays permitted, as long as they involve non-adult merchandise only. General goods must be located at the front of the shop, with the adult area and the general goods areas clearly defined. From Adult World, July 2007: Adult World in London The future of sexy shopping is here at AdultWorld in Islington. Welcome to our brand new store in the heart of Islington, a fresh vibrant modern diverse & cool shopping environment, where we hope you will find we have an AdultWorld store to rival all expectations. Early indications show an 80% attendance by couples and females, finding our range of products on the ground floor very popular including exquisite lingerie by Naughty Janet (Also sold in Harrods). We also sell a fantastic range from Bedtime Flirt and sexy lingerie by Hustler a world famous brand which needs no introduction. Also Dreamgirl & Miss Kinky to name but a few others. We aim to impress all our shoppers, with varied and cunning lines in our trendy North London shop. Providing the thrills is our full range by Mantric Toys, an award winning manufacturer of adult lifestyle products including sex toys, along with romantic & raunchy gifts. We stock many phalate-free Sex Toys, many are ergonomically shaped and also non-phallic shaped. The chose is yours ….to explore … We stock a fantastic range of designer experience products from 'Adult Adventures' too, the perfect fashionable gift experience for adventurous adults. Think of Red Letter Days for Adults … Downstairs the adventure continues in our quirky licensed basement with its arches, brick floor and listed fire place. Every turn reveals just that bit more from R18 DVDs to designer fetish magazines. Unique to our lifestyle shops we incorporate a ManZone. This is a resonance to the former CloneZone sex shop that was here before AdultWorld. For all your sexy needs and a perfect adult shopping experience for all adult lifestyles … Any customer printing the details from the Melon Farmers Website will be entitled to 10% Discount in any of our Adult World shops.
London	Agent Provocateur Broadwick Street, Soho Harrods, Knightsbridge Pont Street, Knightsbridge Royal Exchange, City ofLondon Selfridges, West End Westbourne Grove, Notting Hill	Unlicensed. High end sexy boutiques Review from Londonist.com April 2014: Oldest and best Broadwick Street Soho is still the chain's oldest and best. Styles run from the virginal to the downright rude,
Marble Arch	Ann Summers 522 Oxford Street London W1C 1LL Mon-Sat: 9am - 9pm Sun: 10am - 7pm	Unlicensed. Listing checked in June 2015
Soho	Ann Summers 79 Wardour Street London W1D 6QB Mon-Sat: 11am - 11pm Sun: noon - 10pm	Unlicensed. Review from ETO's Mystery Shopper, November 2014: Essentials A very compact shop carrying just the essentials
West End	Ann Summers 104 Oxford Street London W1D 1LP Mon-Sat: 9am - 8pm (9pm Thu) Sun: 11am - 5pm	Unlicensed. This is the flagship store of a major chain of unlicensed sex shops. Note that they are unlicensed and do not carry hardcore products such as magazines and R18 videos. They do carry extensive ranges of sexy clothing, sex toys and softcore videos. Review from ETO's Mystery Shopper, June 2015: Busy Busy yet relaxed, this shop put a smile on my face
Islington	Atsuko Kudo 64 Holloway Rd Islington London N7 8JL Mon-Sat: 10:30am - 7pm	Upmarket Couture Latex Design Atsuko Kudo is a leading designer of women's fetish clothing. Bespoke lingerie, dresses, corset, stockings, leggings, and hats.
Dagenham	BC Books Bennetts Castle Lane Dagenham RM8 3XU	BC Books books became Hot Passion in 2014
Soho	Ben Dover Sex Shop Walker's Court off Brewer Street	Now Vision Stop, see below
Kings Cross	Bleu Danube Caledonia Road Kings Cross	Became DVD Xtra and then closed in 2009
Soho	Blue Moon Tottenham Court Road	Couldn't find in 2012
Soho	Blue Pirate Newport Court London WC2H	Couldn't find in 2012
Camden Town	Blue Rose 4 Kentish Town Road Camden London NW1 9NX Everyday: 10am - 11pm Tel: 0207 485 0800	Licensed Sex Shop. Review from ETO's Mystery Shopper, May 2016: Compact One of the smallest shops I've been in. The space is well used. R18 DVDs are £20 each. There are multi deals available including 2 for £30. From Blue Rose, Sep 2007: 1500 Titles We have over 1500 titles of DVD's in stock and stock a large selection of Adult Toys, Mags, Poppers, Contact Mags etc.
Kings Cross	Book Shop Videos York Way	Unlicensed. Closed after a Trading SubStandards raid in May 2011.
Camden	Breathless 131 Kings Cross Road, Camden London WC1X 9BJ Mon-Sat: 11am-7pm	Fetish and alternative fashions. Listing verified in May 2016. Review from ETO's Mystery Shopper, May 2016: Interesting products It's rather low key with a minimalist tone. The shop's interesting products and knowledgeable, welcoming manageress made up for the rather soulless setting. February 2006: After 6 years in Camden Breathless has moved to larger premises in Kings Cross Rd. Bringing design, manufacturing and shop all under one roof. Offering men's and women's latex from Breathless own label plus House of Harlot, TG Clothing, Inner Sanctum among others. In addition to latex and leather you will find corsetry, lingerie, hosiery, shoes, hats, jewellery, accessories and a lot more making it a one-stop-shop.
Soho	British Sex Shop Walker's Court off Brewer Street	Now Vision Stop, see below
Finsbury	Centaurus Old Street Finsbury London EC1V 9AY	Now Urban XXX
Soho	Clonezone 35 Old Compton Street Soho London W1D 5JX Mon-Sat: 11am - 9pm Sun 12: noon - 8pm	Gay oriented sex shop moved to larger premises in September 2013 News May 2017: ETO Awards The shop was nominated for Best Specialist Retailer Review from ETO's Mystery Shopper, April 2014: A nice atmosphere. R18s at £10 (3 for 25) and £15 (3 for 40). An excellent product range, good prices and a nice atmosphere. News September 2013: New flagship store Clonezone has moved from 64 to 35 Old Compton Street. A company spokesperson said: Due to rising demand we thought it necessary to invest in larger premises so that we could stock more of the brands our customers love, such as ES Collection, Timoteo and our in-house brand Titus: Made for Men -- a range of aromas, cock rings and leatherwear.
Earls Court	Clonezone 266 Old Brompton Road Earls Court London SW5 9HR Mon-Sat: 10am - 8pm Sun: 12 noon - 6pm Tel 0207 373 0598	Licensed. Gay oriented sex shop which also has a solarium and a tattooist. Review from ETO's Mystery Shopper, May 2016: Full marks! Gay R18 DVDs are available from £8 with bargain bucket DVDs at £2. Full marks!
New Cross	Club 487 487 New Cross Road Deptford SE14 6TQ	Gay private member's cinema club developed from Mr B's in Finsbury that was closed down by the council for being too sexy. Now closed but customers may be interested in seeking out The Office cinema club in Limehouse News February 2016: Open pending appeal Club 487 has opened its doors for business again pending a licensing appeal against the council decision to revoked the club's licence. The appeal is set for July 2016. In the meantime the cinema offers: A viewing room, with comfortable seating for your viewing pleasure -- where no one will be disappointed. News October 2015: License revoked In a council meeting on October 20 councillors deemed the basement was being used as a sex cinema and R18 movies were being screened, something which needed a further license. Councillor Janet Daby said: We expect all licensed businesses in Lewisham to operate responsibly and to comply with licencing conditions. Club 487 clearly flouted these and the consequence was the loss of their licence. News June 2015: License Approved...BUT... The council nominally approved a sex cinema licence but stipulated that only softcore 18 rated films can be shown. Hardcore R18s are not allowed. The council also required CCTV to made available covering all rooms of the cinema. News March 2015: License application Following a police raid, the venue has now applied for a sex cinema licence.
Covent Garden	Coco de Mer 23 Monmouth Street Covent Garden London WC2H 9DD Mon-Sat: 11am - 7pm (Thurs 8pm) Sun: Noon - 6pm	High end unlicensed boutique was famously established by Sam Roddick and is now owned by LoveHoney, an online sex store. News May 2017: ETO Awards The shop was nominated for Best Specialist Retailer Review from ETO's Mystery Shopper, October 2016: Pricey There's much to love about this shop but prices are set to alienate all but the most affluent of customers. News June 2014: Nominated for ETO Awards The shop was nominated for Best Retailer in the 2014 ETO Awards. These are trade awards voted on by UK adult shop businesses. Review from Londonist.com April 2014: Headrush Coco de Mer on Monmouth Street is a whirlwind headrush of lingerie, sex toys and unlikely-looking erotic art objects. News, May 2013: Award Nomination Coco de Mer in Covent Garden has been nominated for Best Individual Shop for the 2013 Erotic Trade Only (ETO) Awards
Covent Garden	Coffee, Cake & Kink 61 Endell Street London WC2H 9AJ Mon-Thur: 11am-8pm Fri-Sat: 11am-11pm Sun 11am-6pm	UK's only kinky cafe, gallery and shop. Innovation of the Year 2004" Erotic Award Winner. Freshly ground coffee, delicious cakes and lots of kink to enjoy! Quarterly exhibitions, regular events and workshops, art and gifts, books and magazines, music, film and more. Don't miss comfy basement coffee lounge with 40+ art portfolios.
Soho	Colt Bookstore 3 Berwick Street Soho London	Gay shop Review from ETO's Mystery Shopper, July 2017: Unpriced Unpriced DVDs. This isn't the worst shop I've been in but it is a long way from the best.
Soho	DVD Extra XXX Rupert Street Soho	Closed by 2012. Maybe has relocated though.
Camden Town	DVD Plus 63 St Giles High Street Camden Town London WC2H 8LE	Previously Video Plus From Roger: They offered me DVD's at £25 each or 3 for £60, and Videos at £20 each or 3 for £40. They will exchange for half-price. They have a huge selection of both formats and staff are friendly and non-pushy.
Kings Cross	DVD Xtra Caledonia Road Kings Cross	Applied for licence, March 2008. Closed in 2009
Soho	Eros Movieland 28 Peter Street Soho London W1F 0AL	Listing From ETO's Mystery Shopper, July 2017: Cellar seller Now a cellar store with magazines and DVDs. From ETO's Mystery Shopper, February 2012: Gay on the street level and hetero downstairs. The was an odd curiosity shop.
Hoxton/Shoreditch	Expectations 75 Great Eastern St Hoxton/Shoreditch London EC2A 3RY Mon-Fri: 11am-7pm Sat: 11am-8pm Sun: 12pm-5pm Bank Holiday: 12pm-5pm Tel: 020 7739 0292	Licensed gay fetish shop News February 2017: Closed Expectations has closed its London store but is still trading online. The store is part of the Prowler Group which went into administration in March 2017. There are plans for the sop to re-open under new ownership as GEAR in summer 2017. Review from ETO's Mystery Shopper, October 2016: Highly recommended R18 DVDs mostly £18 with a 3 for 2 offer. Highly recommended. Review from ETO's Mystery Shopper, December 2012: Subterranean pit of delicious depravity A subterranean pit of delicious depravity. R18s at £29, £19 and clearance at £9. Helpful and friendly staff. Wonderful. From Expectations: Largest gay fetish shop The Capital's most popular store for leather and rubber gear, sex toys and accessories. The unique and unrivalled made to measure service keeps customers coming for more, from all over the world. The largest gay fetish shop in London, with over 4000 sq ft. of retail, office and manufacturing space. Now licensed as a sex shop, Expectations has added hardcore R18 videos to its wide range of products on offer
Spitalfields	FairyGothMother Lulu and Lush 72 Commercial Street Spitalfields London E1 6LT Mon: Closed Tue-Fri: 11am-6pm Sat-Sun: 11am-5pm	Corsets and lingerie boutique From the FairyGothMother website: FairyGothMother is renowned as one of the world's largest and most famous purveyors of steel-boned corsets, lingerie and bridal gowns. We design and create beautiful corsetry and lingerie under our Lulu and Lush brand, giving traditional corsetry a modern twist by using the latest fabrics and colours. As well as our own designs, we stock modern corsetry, delicious lingerie, elegant eveningwear, glamorous prom dresses and burlesque-inspired outfits by hand-picked designers from across the globe.
Finsbury	Fantasy Videos City Road Finsbury London EC1V 1LA	Gay cinema that lost its licence in October 2013. It became Mr B's in 2014.
Camden	Fetish Alternative Market (FAB) Unit 87-E Stables Market Chalk Farm Road Camden London NW1 8AH	Fetish shop opened in June 2016. Review from ETO's Mystery Shopper, October 2016: Subversive This is a stylish and subversive place to shop, practical too, 20 latex pants are hardly outrageous.
Vauxhall	Fetish Freak Railway Arch 47B South Lambeth Road Vauxhall London SW8 1RH Thurs: 1.30pm-6.30pm Fri 1.30pm-6.30pm & 10pm-1.30am Sat 1.30pm-6.30pm & 10pm-3am Sun 2pm-6.30pm & 10pm-1am	Also known as FF. Gay fetish shop for made to measure leather and rubber. It is next door to the similarly themed Hoist Bar. Review from ETO's Mystery Shopper, October 2016: Fascinating A fascinating mix of lines, mostly well presented.
Holloway	Fettered Pleasures Holloway Road Holloway London N7 8JG	Fetish store. Closed as of December 2011.
Soho	Fifty & Dean 50 Old Compton St Soho London W1D 4UB Daily: 11am-10pm Tel: 0207 494 4798	A licensed gay interest store owned by the Simply Pleasure chain. Previously DV8 Review from ETO's Mystery Shopper, December 2012: Excellent atmosphere The shop retains the excellent atmosphere, fittings and fixtures of the previous owners, DV8.An almost boutique feel. There was a large range of DVDs at £20 and £25 with multi-buy deals too. A top flight shop!
Bloomsbury	Gay's the Word 66 Marchmont Street Bloomsbury London WC1N 1AB	Gay and lesbian bookshop From Gay's the Word: Pioneering Gay's The Word is the UK's pioneering first (and is today the last surviving) lesbian and gay bookshop. Established in 1979 and located in the historic Bloomsbury district of London, we stock an enormous range of books; from the profound to the frivolous, from the liberating to the indulgent. Our fiction ranges from prize-winning literary works through to crime, romance and erotic fiction. Our non-fiction covers a wide range of issues from cutting-edge queer theory through to how to tell your mother you are gay.
Soho	Gimme Gimme 4 Tisbury Court Soho London W1D 6BG	Gay, trans, lesbian interest shop.
West End	Harmony 103 Oxford Street London W1D 2HF Mon-Sat: 9am-10pm Sun: 10am-10pm	Licensed News May 2017: ETO Awards Nominee For Best Individual Store in the 2017 ETO Awards. News June 2015: ETO Awards: Winner The shop won Best Individual Store in the 2015 ETO Awards. These are trade awards voted on by UK adult shop businesses. Review from Mystery Shopper, June 2015: Busy Large ranges of DVDs at £20 (with 3 for £50) and at £10 (with 3 for £20). Full marks for a huge range and an unparalleled location. News June 2014: ETO Awards: Winner The shop won Best Retailer in the 2014 ETO Awards. These are trade awards voted on by UK adult shop businesses. The shop manager was nominated for Best Store Manager. Also previously nominated for the award in 2010, 2012 and 2103
Soho	Harmony 4 Walkers Court (off Brewer St) London, W1F 0BS Mon-Thu: 9am-12pm Fri: 9am-1am Sat: 10am-1am Sun: 11am-12pm	Licensed. Listing confirmed in 2016. Review from Mystery Shopper, November 2014: Comprehensive Large ranges of DVDs at £20 (with 3 for £50) and at £10 (with 3 for £20) A busy comprehensive shop well worth visiting.
Soho	Harmony 99A Charing Cross Rd Soho London WC2H 0DP	Licensed. Became Harmony in late 2013/early 2014. Previously Lovejoys News June 2014: Nominated for ETO Awards The shop was nominated for Best Retailer in the 2014 ETO Awards. These are trade awards voted on by UK adult shop businesses. Review from ETO's Mystery Shopper, April 2014: Classy A classy grown up exterior. R18s at £10 (3 for £25) to £20 (3 for £50).
Waterloo	Honour 86 Lower Marsh Waterloo London SE1 7AB Mon-Fri: 10.30am-7pm Sat: 11.30am-5pm Sun: Closed	Unlicensed. Mainly a fetish shop. Very knowledgeable, good quality clothes as well. Review from ETO's Mystery Shopper, October 2016: Conveniently close to the station and a comprehensive range carried. Review from Londonist.com April 2014: More affordable It's more affordable than the other shops mentioned for kinky lingerie. It also sells corsets, catsuits and boots. From Honour: Flagship store The flagship store in Waterloo, the heart of London, is split on two levels with wooden flooring throughout, spot lit, and with all new fittings; making it a pleasure to browse around at ease. We still offer an excellent service, with an ever-increasing product range that boasts something to suit every budget. Next time you're in London be sure to drop by and take a look.
Dagenham	Hot Passion 4 Bennetts Castle Lane Dagenham RM8 3XU Tel: 020 8252 7232 Mon-Sat: 10am-7pm	Licensed in 2003. Renamed to Hot Passion in 2014, previously BC Books News November 2014: Renamed The licensed shop renamed from BC Books to Hot Passion in 2014. From ETO's Mystery Shopper, July 2013: DVDs Lots of £10-£20 DVDs. From BC Books, March 2010: 10,000 DVDs in Stock BC Books has been trading since 1996 and is considered to have the largest selection of adult DVDs in the country with over ten thousand films in stock. We cater for all tastes from the latest releases to the old classics. In our collection we have over 2000 gay and 700 bondage titles. Spread over two large rooms we also stock all the latest marital aids and lots of hot! lingerie. we are a couple friendly shop and with 15 years experience our friendly staff are there to advise and help. Why not pop in and see for yourselves.
Shoreditch	House of Harlot Shop 2B, 63-65 Princelet Street London E1 5LP Mon-Fri: 10am - 6pm Sat: noon - 6pm.	Latex, rubber and fetish fashion.
Soho	Janus Bookshop Old Compton St Soho London W1D 4TU	Licensed. Closed in 2011. Now a fashion shop
Covent Garden	Liberation 49 Shelton Street Covent Garden London WC2H 9HE Mon-Sat: 11am - 7pm	High end fetish shop Described as the home of 'Libidex'. A fetish/kink store that focuses on latex dresses, corsets, lingerie, uniforms, cat suits and accessories. News August 2017: Samantha The shop made the UK press, (at least the Daily Star), when it became the first stockist of the Samantha sex robot. Review from ETO's Mystery Shopper, November 2016: Refocused A recent refresh has been a success with more focus on products and less on set-dressing.
Soho	Little Amsterdam 6 Brewer Street Soho London W1F 0SD	Previously Soho DVDs
Soho	Lovejoys Charing Cross Rd Soho London WC2H 0DP	Licensed became Harmony in late 2013/early 2014 News from Gerry, August 2013: Closed for refurbishment Both Pages of Fun at Victoria station and its sister shop Lovejoys in Charing Cross Road had identical printed notices on them reading CLOSED FOR REFURBISHMENT It seems odd to close both of your outlets at the same time. Reader review Only slightly more expensive than Harmony, but if anything seemed to have a better selection of some things. The staff were friendly and the shop light and airy. Also, for people who might appreciate that sort of thing, the front entrance to the shop is for an ordinary bargain bookshop. It's only when you look in the back corner that you see there are stairs to an adult section too.
Vauxhall	Master U 330 Kennington Lane Vauxhall London SE11 5HY Tues-Sat: 11:30am-7pm	Unlicensed gay fetish shop Review from Mystery Shopper, December 2010: First Class A Truly first class shop, raised far above the average by both the owner's convivial attitude and his flair for presentation. From Master U: Hand crafted Master U is a London based manufacturer of state-of-the-art leather fetish and bondage gear. Producing leather slings, hoods, sleep-sacks, restraints, bespoke clothing and equipment with unrivalled attention to detail and quality. All of our products are hand crafted in our leather studio and fetish shop based in Vauxhall, London.
Buckhurst Hill	Michelle Fashions 105 Epping New Road, Buckhurst Hill, Essex IG9 5TQ Tues-Sat: 10am-6pm Tel: 020 8504 0418	From Michelle Fashions: 5000 Different Items The business was established in 1975. We stock over 5000 different items: PVC and Leather for bondage and clothing, chains, sex stools, wrist and ankle cuffs, metal cuffs, mini skirts, tops, all in stock. MicheleX rubber latex masks, thongs, pouches, Bermuda shorts, bras, suspenders, stockings, dresses, mini skirts and much more. Lingerie, basques, corsets, stockings, babydolls, bodies, bra sets, skirts, tops, g-strings, thongs, briefs, uniforms, clubwear, gloves, masks and more. Shoes and Boots, sizes 3 to 11 in stock, sandals, high heels, ankle boots, thigh boots, platforms with high heels. The complete range of MicheleX Fetish Shoes in stock. Transvestites, we offer a large selection of clothing, lingerie, shoes, boots, wigs, uniforms in small to extra large sizes, all welcome. Video's and DVD'S, we stock over 1000 different titles, plus a large choice of magazines, rubber, leather, transvestite, cross dressers, lesbian, big boobs, etc. We have both male and female staff in the shop at all times, and offer a friendly service no matter what the gender of the customer. Well worth a visit to the shop or a full range of catalogues available.
Soho	Adult Only Walker's Court Soho London	Review from ETO's Mystery Shopper, July 2017: Unpriced A compact store with mixed DVDs and mags but no prices on the R18 DVDs Despite being so mall there is still room for clutter.
Ashford (Middlesex)	Moore Allsorts 5 Station Road Ashford Middlesex TW15 2UW Mon-Sat: 10am to 6pm Tel: 01784 247985 email: mooreallsorts@yahoo.co.uk	Previously located at the Arcade in Woodthorpe Rd From Moore Allsorts: We sell a great range of Toys and Clothing at really low prices and we are the 1st of our kind locally. We also sell smoking products!
Finsbury	Mr B's City Road Finsbury London EC1V 1LA	Gay private member's cinema club that has taken over from Fantasy Video. But but was closed in 2014 by the miserable council who found it a bit too sexy. News January 2015: Rumours There are rumours of a relocation to New Cross as Club 487.
Limehouse	The Office Limehouse	New sex cinema briefly opened in September 2016. It has connections with Club 487 which was closed down by the authorities due to too much fun. It was reported that the cinema soon closed down as the landlord was not impressed by the concept.
West End	One on One Goodge Street	Renamed as Simply Pleasure, then closed
King's Cross	Oscar's Cinema 42 Northdown St King's Cross London N1 9BP	Gay cinema closed by March 2015. News June 2014: Moralists win A district judge turned down the appeal by the owners. The cinema therefore is no longer licensed but the council and will presumably have to close. News May 2014: Under duress Moralists on Islington Council are attempting to get Oscar's closed. An appeal against closure is being heard by magistrates on 2nd June at the Highbury magistrate's court.
Victoria	Pages of Fun 16 Terminus Place Victoria London SW1V 1JR (opposite front entrance to Victoria Station)	Licensed News from Gerry, August 2013: Closed for refurbishment Both Pages of Fun at Victoria station and its sister shop Lovejoys in Charing Cross Road had identical printed notices on them reading CLOSED FOR REFURBISHMENT It seems odd to close both of your outlets at the same time. Review December 2010: Commuter Friendly Small and crowded but has a surprisingly comprehensive stock at reasonable prices. No doubt does a good trade from commuters with half an hour to kill until the next train.
Soho	Paradiso 41 Old Compton Street Soho London W1D 6HF	A good shop but fetish clothes only.
Croydon	Pillowtalk 48 Lower Addiscombe Rd, Croydon, CRO 6AA Mon-Fri: 10am-6:30pm Sat: 10am-6pm Sun: 11am-5pm Tel: 020 8666 0458	Licensed Reader's Review October 2005: The assistant in the Croydon branch was most helpful. She looked up the catalogue to try to find a specific DVD and offered to try order it in. She also recommended some others, based on what she enjoys watching herself. Reader's Review October 2005: The Croydon shop has a wide range of toys, costumes and other goodies. But is run by an up tight woman that looks down her nose at you whilst your shopping around. She has no product knowledge at all and from the attitude of her and her staff would rather be working at a supermarket. The shop is dirty and unorganised it looks like the gift shop at Godstone farm. they should be added to this list just purely to warn others of the lack of service and the general feel of uneasiness. Reader's Review: The Croydon shop is small but pretty comprehensive selection of toys, but a little pricey. Relaxed atmosphere and pleasant, helpful staff. The Crystal Palace shop has a room above that they let for £25 an hour, minimum 2 hours, with some basic bondage frames to play with.
Forest Gate	Pirate 30 Upton Lane Forest Gate London E7 9LN
Walthamstow	Pirate 625 Forest Road London E17 4NE	From ETO Mystery Shopper, December 2011: Nice Products Poor atmosphere but good choice of toys for the size of the shop and some nice product lines.
Kings Cross	Pirate Bookshop York Way Kings Cross	Unlicensed. Closed in 2010 after owner was prosecuted for operating an unlicensed business. Now a coffee shop
Soho	Pirate of Soho Brewer Street	Became the Simply Pleasure shop. See below
West End	Playboy London Store 153 Oxford Street West End London W1d 2JQ	Clothes shop rather than sex shop. Just has Playboy branded clothing
Shepherds Bush/Chiswick	Precious 250 Goldhawk Rd W12 9PE Tel: 0208 7620625	From Precious: A new shop has opened in West London, we sell all types of sexy stuff from lingerie, rubber dress, leather, and corsetry. A fair selection of bdsm equipment and play wear. The shop is between Shepherds Bush and Chiswick just next to Allied Carpets and there is plenty of parking in the side road. It is very hard to miss as we are painted a bright lavender colour. The shop is run by a very bubbly lady who has been in the business for a lot of years and she is very helpful. We are a tranny friendly and very discreet shop and we enjoy meeting people with lots of interests. We will give any one who mention Melon Farmers a 10% introduction discount.
London	Private Shop See branches below	Chain of licensed shops Prices, September 2011: DVDs DVDs are sold at the following price points: £10 £15, 3 for £30 £20, 3 for £40 £30 Review from David, August 2008: Against the Trend I know Private shops have something of a reputation, but any time I've been in the Soho branch, the guys at the counter have been very helpful. Always willing to recommend titles and do decent deals (better rates than the standard deals across the rest of Soho, so I don't mind giving them regular custom).
Acton	Private Shop 19 Horn Lane Acton W3 9NJ
Bexley	Private Shop 14 Bourne Road Bexley DA5 1LU
Brent	Private Shop 659 North Circular Road Brent NW2 7AY Mon-Thu: 10am-6pm Fri: 10am-8pm Sat: 10am-6pm Sun: 10am-4pm
Croydon	Private Shop 20c Seldson Road Croydon CR2 6PA
Dagenham	Private Shop Becontree Avenue Dagenham RM8 2UB	Licensed. Opened June 2007. Closed by 2013
Lewisham	Private Shop 318 Lewisham Road Lewisham SE13 7PA
Richmond	Private Shop 111 Kew Road Richmond TW9 2PN	Trading since 2004. News March 2015: Licence renewed The licence was renewed despite the ongoing moralist whinges from a group which calls itself Twickenham Christian Concern. News April 2014: Licence renewed The licence was renewed with just a handful of moralist objections
Soho	Private Shop Brewer Street Soho W1f 0RX	News from Gerry, August 2013: Closed The big Private shop in Brewer Street has shut and was being refitted for whatever use it will have in the future
Soho	Prowler Soho 5-7 Brewer St Soho London W1F 0RF Mon-Fri: 11am - 10pm Sat: 10am - 10pm Sun: 1pm - 8p, Tel: 0207 734 4031	Licensed. Listing confirmed in 2016. News April 2017: New ownership The Prowler Group went into administration in March 2017. The Soho store has now been bought by ABS Holdings who run the Simply Pleasure chain and will continue to trade. Review from ETO's Mystery Shopper, November 2016: Shrunk The DVD range has shrunk a little. The pricing points are £30 (2 for £50), £22.50 (2 for £40), £15 (2 for £25) and £7 (3 for £18). R18s at £11, £17, £30 and £35. There's a multi buy deal at each price point. Review from ETO's Mystery Shopper, December 2012: Full marks R18s at £11, £17, £30 and £35. There's a multi buy deal at each price point. A little short on character but still gets full marks. News May 2010: ETO Awards 2010 Prowler in Soho has been nominated for the Best Individual Store in the 2010 Erotic Trade Only Awards: Prowler's hugely impressive Soho branch was described by ETO's Mystery Shopper several years ago as looking 'very handsome, with its neon signs and subtle window presentation'. From Prowler: Prowler Soho was established 5 years ago as a completely different concept from existing gay stores. The huge windows are filled with daring displays - themes this year have included 'Hampstead Heath', Cottaging with George Michael and 'Peep Show', complete with moving screens. Inside the shop sells fashion, underwear, books, CDs and homewares at the front, with an entrance at the back to the Blue Room. This room is probably the smartest sex shop in London, with a range of around 300 gay videos and DVDs, imported toys and magazines. A separate till point within this room allows for discreet purchasing. All videos and DVDs are licensed, high-quality first generation and are generally £29.99 for both formats. Friendly, well-trained staff are always on hand to advise. Prowler Soho is fully licensed.
Camden	Prowler Camden Camden High Street	The shop has now closed and become a clothes shop
Kings Cross	Prowler Kings Cross Caledonian Road, London, N1 9DX	The shop is now Soho Original Bookshop, see below
Islington	Ram Books/We Buy Any Porn 66 Holloway Road Islington London N7 8JL Mon-Thur: 10am - 6pm Fri-Sat: 10am - 7pm Tel: 0207 607 8899	Licensed. Previously Pleasure X @ Zeitgeist. The shop is no longer associated with the Fetish business. From Ram Books, June 2015. Introducing Ram Books Welcome to Ram books, a new kind of magazine store, put together with real love and meticulous attention to authenticity and detail. Part magazine shop, part erotica museum, part time capsule, and 100% classic collection of post war men's magazines - our shop is probably unique. We don't just sell a stock of magazines that arrives from a printer. We hunt down rare, unusual and vintage magazines that we have loved for years. Magazines we first discovered when much younger and which inspired us then and inspire us now. There's something strangely satisfying about rediscovering a magazine you first saw years ago, it connects you to that time and place and the memories associated with both. Our stock is constantly changing as we discover collections lovingly stored by their owners which we can fawn over and own for a while before selling on or swopping. Many of our magazines are niche publications like spanking, corporal punishment, fetish, bondage and rubber and you will find all the classics within our range. At the same time classic men's magazines like Cavalier, Nugget and Playboy are also stocked along with the European hard core from Color Climax, Private and Topsy. Come inside and look around. From We Buy Any Porn, June 2015. Introducing We Buy Any Porn With about 30 years experience in the adult industry we have built up a list of contacts, knowledge, and experience that few can rival. We buy and sell all kinds of adult and erotic material - Magazines, Books, Posters, Cine Film, DVD's, Video, etc. We buy anything that's legal - we don't buy the nasty stuff, or sell it. We take a pride in collecting and trading in Vintage items from the last 50 or so years. Like the collectors we deal with we have an affection for the (mostly) magazines we buy and sell, I guess certain titles remind us of times and places, people, characters, and events. In short our job is not really a job - its fun. That said we approach our trade with a professional attitude... We are available by phone, text and email seven days a week We are discreet and easy to deal with We pay fair prices and don't try to cheat people We buy large or small quantities and we can collect If required We can shred and dispose of items that are sensitive or personal We have a strong recycling ethic. Our very business is based around giving new life to old items and letting new people enjoy them.
Islington	Regulation 17a St Albans Place Islington Green London N1 0NX	Gay fetish shop. Review from ETO's Mystery Shopper, November 2016: Grungy A grungy industrial aesthetic. Review from ETO's Mystery Shopper, December 2012: Welcoming, relaxing and enjoyable A small discreet entrance opens up to an industrial space. A welcoming, relaxing and enjoyable shop
Oxford Street	RoB 24-25 Wells St Oxford Street London W1T 3PH	The London branch of the Dutch gay fetish chain Review from ETO's Mystery Shopper, December 2012: Dungeon Vibe Discreet entrance. With a cellar going for the dungeon vibe. Good range of clothing and toys with great prices.
Soho	Seymore's World 6 Walker's Court Soho London W1F 0BU	Unlicensed shop raided in March 2011. Not sure of current status
Hoxted, Shoreditch	Sh! Women's Erotic Emporium 57 Hoxted Square London N1 6PB Open Everyday: 12-8pm Tel: 0845 868 9599 Tel: 020 7613 5458	Sh! is unlicensed and restricted to women only, (although men may visit if accompanied by a woman). News, June 2017: ETO Awards 2017: Winner The shop won the award for Best Specialist Retailer. Also nominated for Best Individual Store. News June 2016: ETO Awards 2015: Winner The shop won Best Individual Store in the 2016 ETO Awards. These are trade awards voted on by UK adult shop businesses. News June 2015: ETO Awards 2015: Winner The shop won Most Innovative Retailer in the 2015 ETO Awards. These are trade awards voted on by UK adult shop businesses. News June 2014: ETO Awards Renee Denyer has won the 2014 ETO Award for Best Store Manager in the 2014 ETO Awards. The shop was also nominated for Most Innovative Retailer. Sh! also won the award for Most Innovative Retailer for the 2013 Erotic Trade Only (ETO) Awards. Review from Londonist.com April 2014: Erotic classes It's a great place for women who are looking for good quality advice and customer service. It sells underwear, plus toys, and runs erotic classes in the evenings. From Sh!, February 2010: Relaxed Atmosphere This is located between Old Street and Shoreditch High Street, a brisk walk away from Liverpool Street Station in the City of London. Targeting sex toys for women tends make for a very different atmosphere to many shops. The store has a unique restriction of being basically women only, although guys are welcome if accompanied by a woman. Sh! writes: Interestingly the men who visit Sh! tell us they enjoy the relaxed atmosphere and non in-your-face stock as much the women it was created for"…. We have been invited to Downing Street, Won an Erotic Oscar, and been voted “best women's sex shop” ( Time Out) Best Online shop (Diva) & Best Adult Store (g3). We don't just sell women's sex toys, we make make them! We design and manufacture silicone dildos in our London workshop plus sexy Leather Dildo Harnesses; Thigh Harness and Corset Style Harness so you can buy the perfect strap on. Famous the world over, you can only buy a Sh! Dildo or Strap On Harness at Sh! online and in our London Store
Notting Hill	Sh! Portobello Portobello Road Notting Hill London W11 1LR	Now closed
West End	Simply Pleasure Goodge Street London W1T 2PL	Previously named as One on One. Now closed
Soho	Simply Pleasure Peter Street Soho W1F 0AD	Closed, gave way to redevelopment
Soho	Simply Pleasure 29-31 Brewer Street Soho London W1F 0RT Sun-Thu: 10am-12pm Fri-Sat: 10am-1am Tel: 0207 2870547	Licensed, Previously Pirate of Soho Review from Mystery Shopper, December 2014: Exceptional Service Premium DVDs are £25 (3 for £65), and standard £20 (3 for £50). Simply Pleasure won my heart with staff for whom nothing was too much trouble. Everything a licensed sex shop should be and more. Review from Mystery Shopper, March 2010: Attractive features Has a massive range of magazines, toys and DVD's. Premium DVDs are £25, standard £20 and there's a cheap box with £10 (or £5 when purchased with a full priced DVD). A shop with many attractive features.
Hammersmith	Simply Pleasure 123 Hammersmith Road Hammersmith London W14 0QL Mon-Sat: 10:30am-7pm Tel: 0207 6032402	Licensed, previously She n Me. Review from ETO's Mystery Shopper, May 2016: Attentive An interesting shop with attentive staff. There's a basement of DVDs at £25 each, 3 for £50 or 7 for £100 Reader's review: An excellent little shop An excellent little shop. Lingerie, costumes and lots of fetish clothing in PVC, rubber and leather, toys and videos/magazines downstairs. Very friendly, helpful proprietor, who also keeps a discreet distance while you browse. Reader's review: Fantastic fantastic little shop... upstairs is fetish clothing, their speciality [massive range] downstairs is videos and toys [massive range] and some bdsm mags Cheerful and helpful owner, knows his stuff, he's respected in the community too. went in for a browse and spent two hours chatting! Shop is couple-friendly too, well lit and not seedy at all. 10/10
Soho	Soho Original Bookshop 12 Brewer Street Soho London W1F 0SF Mon-Sat: 10am-1am Sun: 11am-11pm	Licensed. Review from ETO's Mystery Shopper, July 2017: Rather Good Toys are now upstairs, whilst DVDs and magazines are downstairs. DVDs were £30, £20 and £10. Review from ETO's Mystery Shopper, November 2014: All Male With an all male staff and an all male clientele there was a feeling of going back in time. DVDs at £20 (3 for £50) and £15 (2 for £25). News May 2010: ETO Awards 2010 The Brewer Street branch has been nominated for the Best Individual Store in the 2010 Erotic Trade Only Awards: Its ground floor is a mainstream book store but all the fun happens downstairs in the licensed section - ETO's Mystery Shopper called it 'smashing' and 'a sexy shopping experience'. Review from David, August 2008: Viewing Booths The Soho branch now has viewing booths installed at the back of the downstairs adult area. Useful if you can't wait to get home...! Review: Brewer Street Brewer Street: Probably the best prices in town, a good selection but it is small and tends to get crowded. Adult department downstairs.
Soho	Soho Original Bookshop 121 Charing Cross Road, Soho London WC2H 0EW Mon-Sat: 10am-1am Sun: 11am-11pm	Licensed. From ETO's Mystery Shopper, May 2016: Downstairs Mixed interest books on the ground floor and the good stuff is downstairs. Softcore magazines are generally £5 whilst hardcore mags are £6. There are R18 DVDs in the range of £10 to £20.
Islington/Kings Cross	Soho Original Bookshop 9 Caledonia Road, Islington London N1 9DX Mon-Sat: 10am-8pm	Licensed News July 2013: Closing The owners have applied to the council to change the us of the premises from retail to an eaterie or bar
Farringdon	Soho Original Bookshop 23 Leather Lane, Farringdon London EC1N 7TE Mon-Sat: 10am-7pm	Licensed
Soho	Super Mags 33 Brewer Street Soho London W1F 0RU	Licensed Review from Mystery Shopper, November 2014: Attractive features Has a selection of hardcore magazines at £5.95 (2 for £10). The shop allows browsing of the mags. DVDs at £20 (with 3 for £50 and 7 for £100). There are clearance DVDs at £15 and £10. It's quite an old fashioned feeling store but that's not necessarily a bad thing. From Super Mags: Licensed Sex Shop. Specializes in American imported magazine's: Bondage, Gay and Hetro holds sole rights for Hustler, Mavety and Magna on magazines DVD & video. The latest sex toys.
Uxbridge	TLC 48 Windsor Street Uxbridge UB8 1AB Mon-Sat 10:30-5:30 Tel: 01895 271668	Licensed News December 2013: 185th Uxbridge was ranked only 185th in LoveHoney's survey by area of spending on sex related products. But it was enough for a local news story. Jessie Fim, who works at Uxbridge adult shop TLC commented: People are much more open-minded. I see the way local people come in and their reaction, and they're all quite educated about the sort of products available. It's always new customers as well, because people who move to the area hear there's a sex shop here and come to look around. From ETO's Mystery Shopper, September 2011: DVD Prices DVDs are £30 each, 3 for £60 and 6 for £90. A shop not winning any style marks but a bustling bijou one with its own charm. From TLC: The shop is in three distinct sections. At the front of the shop are Adult Novelties, Games and a wide selection of lingerie as well as Uniforms (Nurses, Police, Army etc). Changing rooms are available. Second section includes a small variety of Toys, creams, lubricants, further selection of PVC and Bondage items. At the rear of the shop is a large selection of Video and DVDs as well as wide selection of Adult toys. From Philip: They're a spin-off from the She-An-Me fetish shop in Hammersmith. It's a small shop but with good range of lingerie and fetish wear, decent selection of toys and some Videos and DVDs - I'm fairly sure I saw hardcore on display there. The bloke in the shop was very obliging and the prices reasonable. From a reader: After a battle with the local council, TLC 48 Windsor Street Uxbridge was granted a licence last October, a small intimate shop that stocks a large range of lingerie, boxed rubber wear and a range of PVC. In the front section of the shop they stock the lingerie etc, alongside a good selection of adult novelties and party gifts. To the middle section they have a selection of shoes and thigh boots that are made to order. A large selection of stockings (often not found elsewhere) and the rear section is devoted to an excellent range of Adult toys, R18 DVD and Video. They also have a good selection of leather bondage wear.
Soho	Up West 8 Greens Court Soho London W1F 0HH	From ETO's Mystery Shopper, February 2012: A good range of £20 R18s, with a 3 for £50 discount option. These can be traded in for £10. Tidy, clean and welcoming.
Finsbury	Urban XXX 100 Old Street Finsbury London EC1V 9AY	Licensed. Previously Centaurus
Soho	Vision Stop 8 Walkers Court (off Brewer Street) Soho London W1F 0BX	Review required
Islington	Zeitgeist 64-66 Holloway Road Islington London N7 8JL	See Pleasure X @ Zeitgeist above
Fulham	Ziggla 800 Fulham Road Fulham London SW6 5SL Mon-Fri: 10am - 7pm Sat: 10am - 6pm Sun: From 11am	Ziggla Unlicensed sex shop with lingerie and sex toys Review from ETO's Mystery Shopper, April 2014: Muddled Muddled shop but with friendly manageress.