Unlock the insights that matter
Facebook IQ offers powerful consumer and advertising insights based on two billion people. Start building more effective campaigns today.
Start exploring our insights
Take a look at what's new
Our latest research about people, marketing and measurement.
Cross-border insights finder
Compare Facebook insights across countries and identify growth opportunities around the world for your business.
Extended experiences
Dive deeper into our data and insights.
More than a message: The evolution of conversation
Explore what's driving the meteoric rise of messaging across 14 markets.
Meet the parents
The nuclear family is fast becoming the networked family. But how much do we really know about the reality of modern parenting?
45+
Learn how people aged 45+ in France, Italy and the UK are using technology to stay physically, mentally and socially active, and challenging popular perceptions of ageing.
Hand to heart
We know that mobile moves people. But grabbing someone's attention and heart in a mobile feed is different than on TV.
Expand your marketing toolkit
Cross-border insights finder
Compare Facebook insights across countries and identify growth opportunities around the world for your business.
Audience insights
Inspire meaningful campaigns that drive real results, powered by data on the two billion real people across Facebook's platforms.
Facebook Business
Discover how Facebook's family of apps and services can help you reach people, drive sales and grow your business.
Facebook Blueprint
Learn how Facebook's marketing tools and services can help you achieve your business goals.
Instagram Business
Over five million businesses worldwide tell their stories at the centre of visual discovery. What's your story?
Creative Hub
Create mockups for adverts so anyone can experience your campaign like it's already live. Find inspiration in other examples of creative.
Explore more insights
Get the latest insights for marketing and advertising on our Facebook IQ page.