How Big Spenders Connect in a Digital World
This study explored the media consumption habits of Fairfax Media’s digital Big Spender audience and the way that Big Spenders rely on connected media to help assist them in their purchase journey. Findings as follows;
Big Spenders are highly dependent on mobile connectivity with half accessing the internet from a mobile device at least weekly
Internet mobility is driving an omi-channel approach to retail therapy with half using a mobile device to help them research a product or service
Mobile is fighting traditional media for prime time share with 4-in-10 most often using a mobile device when accessing the internet while watching TV
To download the results, click below:
