BRAND OVERVIEW

742,000 Total Readership

Money is a section that is published in The Sydney Morning Herald and The Age on Wednesdays and in The Sun Herald and The Sunday Age on Sundays. It also appears across the digital masthead platforms; Canberra Times, Brisbane Times and WA Today.

Money provides a complete guide to personal finance to an audience who want to make money and grow their money. Unashamedly inspirational, Money delves into the success stories of everyday consumers who have ridden the ups and downs of personal finance and have come out on top.

Tackling the issues that affect us all, whether its mortgages, super, tax or retirement, Money arms its audience with the knowledge to make smart decisions on their personal finance.

Money is a part of the Fairfax Business Network; a collection of Australia’s most trusted business and personal finance brands.

Download the Money Short Credentials

Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending January 2017 | Nielsen Digital Ratings Monthly January 2017.

Demographics

Gender
56% Male
44% Female
Age
  • 14% 14 to 29
  • 18% 30 to 44
  • 35% 45 to 64
  • 33% 65 Plus
Social Grade
  • 38% Social Grade A
  • 23% Social Grade B
  • 19% Social Grade C1
  • 12% Social Grade C2
  • 8% Social Grade DE
Income
  • 12% Less than $40,000 per year
  • 18% $40,000-$79,999 per year
  • 16% $80,000-$119,999 per year
  • 26% $120,000 or more per year
Lifestage
10% S.I.N.K.S
11% D.I.N.K.S
21% Families
38% Empty nesters
Occupation
  • 31% Managers
  • 4% C-Suites
  • 17% Business Decision Makers
  • 5% Technical Trades
  • 3% Community & Personal Services
  • 6% Clerical & Administrative
  • 3% Sales
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2017 | Nielsen Digital Ratings Monthly Jan 2017.

Contact

Marcus Sands
Brands and Audiences Manager, Business
Fairfax Media, VIC
+61 (03) 8667 3857 Email Marcus Sands
Kate Wareham
Brands and Audiences Manager. Business
Fairfax Media
+61 (02) 9282 2120 Email Kate Wareham
Research Report

Money Audience Study