The world of the pseudo-intellectual far right used to be relatively isolated. There was a small network of blogs and then a few that peaked above the others, namely Alternative Right, American Renaissance, Occidental Observer, Counter-Currents Publishing, and a few others. Alternative Right morphed over to the National Policy Institute and the Radix Journal, where they continued their use of meta-politics to introduce white nationalism and used podcasts as a primary means of media communication. In only the last five years this network of online “Alt Right” spaces has expanded exponentially, starting largely with Human Biological Diversity blogs that continued “race and IQ” arguments. They began creating a generalized subculture of trolls, social media warriors, and those who have taken the jargon and influences of the more academic Alt Right and brought them down to the level of the average racist.

Today, podcasts and videos are commonplace for Alt Right commentators who are trying to jump into the fast Internet media cycle, and attempting to create a fascist version of what we see on the left. Through this, the Daily Shoah and the Right Stuff radio network have become incredibly popular for their crass racist audio tracks, and places like Radix have continued to pump out their interview focused episodes with fascist “celebrities of the week.” While all of these have maintained an increasing popularity as Donald Trump mainstreams white nationalism, all of their work combined still pales when compared to a relative newcomer in the fascist Internet scene.

Red Ice Creations, which jumps between Sweden and the U.S., has created a media infrastructure that is more formal and has more socio-political crossover points than you see in other racist media. They have taken up the mantle started by people like Richard Spencer, now doing a regular feed of audio and video programs.

We first heard about Red Ice Creations, which includes their radio and video shows, over a year ago when many of the louder voices on the right, like Richard Spencer and Jack Donovan, began getting interviewed on their radio show. At first, it seemed like programming primarily focused on strange conspiracy theories and alternative scientific notions, and perhaps these voices were just a part of their strangeness. As they went on, their founders, Henrik Palmgren and Lana Lokteff, became open about their racial politics, being clear on any show that has a racialist subject or guest that they are there to “defend their race” and demonizing African descended people, immigrants and refugees, and all “leftist” ideas.

The design of their website is purposefully meant to look like places like Infowars, the conspiracy racket from resident nutjob Alex Jonesnutjob Alex Jones. These places have a generally slick presentation and act as somewhat of a crossover point between the far right and broader conservatives. This connection continues as they repost articles from Infowars and the affiliated Prison Planet regularly. Their news choices fit into an interesting space for the Alt Right as of recently, which is to try and create artificial holes in narratives about the reality of racism. An example is their recently posted article listing 100 “hate crime hoaxes,” which is intending to first undermine the recent history of bigotry related violence and, second, reframe the narrative so that it appears as European-descended people are under attack because they are not “allowed” to organize in their own racial interest. It may seem obvious that they are playing with facts and ignoring very simple bits of analysis to make these connections, yet it is these blind spots that are critical if there are going to create an “analysis” that justifies their white nationalism

Their two primary programs are the podcasts Red Ice Radio hosted by Henrik and Radio 3Fourteen hosted by Lana. Here they focus on guests for interviews, which are quickly becoming the “who’s who” of the broad white nationalist and racist communities. Guests like Richard Spencer, American Renaissance’s Jared Taylor, David Duke, Mike Enoch and Seventh Son from the Daily Shoah, various people from the Manosphere and Men’s Rights community, and just about everyone who remains relevant from this growing Alt Right scene.

Because of their connection to Sweden, they have picked up very heavily on one of the hallmarks of the racialist movement in Scandinavia: Islamophobia. Between hearing from anti-Islamic activists to posting articles about Swedish political parties being “infiltrated by Islamists,” they have used Muslim European immigration as a fault line since they see it as having the same social crossover point in Europe that anti-Latino immigrant racism has in the United States.

What could be considered even more of a focus would be pagan guests, always leaning to the far right. Lana herself has spoken about her fondness for the pagan side of the Alt Right, how it avoids the cultural and restrictive trappings of Christianity, and how it can help to define their race.

It is this paganism that has created one of its crossover points to the non-racialist circles, though it becomes clear that even those unaffiliated with the Alt Right previously are more than willing to flirt with its racial nationalism. An example of this would be the recent interview with Stephen E. Flowers, who is known inside of heathen circles for writing some of the more respected books on the runes. He caused a controversy inside of the Troth, the largest Universalist heathen organization, for also being a member of the Left Hand Path Temple of Set. Though his interview really does focus on the topics of ancient Indo-European religions, he uses “blood and soil” rhetoric to discuss this and helps to validate the racialist voice of Henrik.

Their radio programs go back for ten years with hundreds of guests that run the gamut, and it is likely that, not until recently, the extent of the racial and political views of the hosts were not known to all of the guests. Over the last year they have honed in on fascist and racist commentators almost exclusively, from anti-immigration activists in Australia to nationalist politicians in Britain like the British National Party’s Nick Griffin.

More recently they are trying to do regular videos and live broadcasts, following the recent trends on the Alt Right to refer to everyone as “cucks” and to use silly internet Alt Right personalities like Millenial Woes to chatter about any possible issue, usually showing their inability to think through complex social problems.

Their largest point of crossover is in the broad world of conspiracy theory, which is an important component of far right ideology. To reach the point where by you center power on Jews or that non-white racial groups are lacking in intelligence and “agency” you have to created a complex matrix of conspiratorial power that is suppressing this information and denying the truth. These ideas cannot exist on their own, so it is useful to “jump down the rabbit hole”(they prefer “take the Red Pill”) of conspiracy theory, calling most known facts into doubt. From 9/11 Truthers to Climate Deniers (and Holocaust Deniers) to JFK Assassination theories, Red Ice has had major players in these fringe circles all over the place. Besides the Ancient Aliens and “Big Pharma” conspiracies, they have focused on another crossover point: libertarian/Austrian economic ideas. While they certainly do not politically side with Libertarians, especially those of the Mises or Caito Institutes, they do enjoy finding an audience with shows about the gold standard, BitCoin, and the Federal Reserve.

Their connections to the anti-vaxx community have been one of its more solidified crossover points. Dr. Sherri Tenpenny, a well-known anti-vaccine activist, has been on the program often, talking about things like Zika Virus conspiracy theories. The far right has often found inroads into spaces otherwise considered left or “progressive” through Alternative Medicine, which often comes from their generalized conspiratorial worldview.

Lana’s show, Radio 3Fourteen, seems to have always had a foundation in European “identitarianism” right from the start, and has had a slew of recent guests like the Political Cesspool’s James Edwards, pan-Europeanists Melissa Meszaros and Alex Gabler, Counter-Currents’ Greg Johnson, and Walter T. Richmond on various Syrian refugee blaming.

What you can see both in Lana and in Henrik’s show where the crossover points to non-racialist subcultures is going to be. Inside of organized power-lifting, martial arts, and cross-fit communities were are seeing a difficult flirtation with the various “tribalist” factions inside the Alt Right, from the masculanism of Jack Donavan to the barely-literate rants of The Pressure Project. And example of this is with David Whitehead, a popular martial arts instructor in Canada who has his own podcast called Truth Warrior. He runs the Warrior Arts Academy in Sooke, which ranges from broad martial arts classes to a condition type of “warrior” training. From his professional personae there is nothing explicitly racial yet on Radio 3Fourteen he joins in with an open racialist to discuss the “warrior” ethic in what he calls a “Culture of Victimhood.”

The question about the guests of Red Ice Creations is not so much whether or not they are open fascists like the hosts. It is likely that they would disagree about many things, yet they still will flirt with those ideas and empower a movement that is explicitly about creating authoritarian ethnostates. Each of these guests should be challenged for this association and we should make it so that they do not feel welcome to associate with the openly racist radical right. The vast majority of guests on the show are open about their fascist politics, but for those that are not, it is becoming increasingly difficult for them to distance themselves from the crowd they are associating with.

Lana has decided to move out of simply broadcasting from her living room studio and has created a clothing company, saying that fashion is normally a “lefty cesspool.” Lana’s Llama is a “non-toxic clothing” company, which is her attempt to carve out a space inside of the organic community. The clothes themselves are your general mid-range mix of blouses, shirts, skirts, and pants, with only a few styles of each. Fabrics are of a major focus for Llama, which advocates the use of natural fibers over synthetic. Nothing about the website indicates her intended “subversion of the fashion world,” which lends to its intent to use the natural clothing/foods community as a Trojan Horse of white nationalist entryism. She goes further than she needs in this way by trying to assert that synthetic fibers are responsible for hormone disruption, fungal infections, respiratory problems, joint pain, muscle fatigue, and a number of other ailments. There is some real agenda in this, especially with the claims about hormone disruption. This plays directly into her notion that chemical companies are responsible for “feminizing men,” or for somehow “creating” transgender people through hormone manipulation. This conspiratorial thinking works to further essentialize gender and to create the notion that “globalism” is actively working to subvert “natural gender roles.”

There is a rash of alarmist images and language along these lines, an important component of continuing the sense of dread and conspiracy that is necessary for laying the foundations of a revolutionary white reactionary worldview. Much of the rhetoric that they use draws on elements that are, again, associated with the left, such as the need to have environmentally sustainable clothing production. This has always been a focal point of Third Positionist fascist ideologues, and one that, because of environmentalism’s current cultural image, has allowed for fascist associates to go under the radar.

Lana’s Llama continues the slick appearance of Red Ice and is well linked up with ordering options and social media. Right now it seems that their website is the only way to get the clothing, but it will be important to begin broadcasting what this company is and who it is run by before it gets any further crossover. This means letting people know right on the social media accounts for the company, and to keep up pressure to make sure that those who do not want to fund white nationalist causes do not do so unwittingly.

The same has to be true for Red Ice more broadly, and now that their politics are becoming more known it seems that the guests on their shows are narrowing a bit. The list of those who have been guests is so expansive and touches so many bizarre subcultural spaces that it would be hard to list them one at a time, but it is going to be important to monitor who goes on there from here on out and to make sure they are contacted about their associations. Racial politics are not a safe space because we will not allow it to be. We will make it socially dangerous to associate with these ideas because white nationalism is founded on violence and oppression.

Red Ice has made extensive crossover into the broader Alt Right over the last year, so much that they co-hosted the NPI Conference live podcast with Richard Spencer and Mike Enoch as well as live-streamed, with obnoxious commentary, the videos from Richard Spencer, Nathan Damigo, and Johnny Monoxide from the Berkeley Alt Right Safe Space “event.” They also went to the American Renaissance white nationalist conference in Tennessee this year, broadcasting live and doing interviews with speakers and those attendants who were willing to have their faces on camera.

They extended this live stream project to the recent Traditionalist Workers Party/Traditionalist Youth Network event with the Sac Town Skinheads and Golden State Skinheads, neo-Nazi skinhead gangs who often try to flirt with more “suit and tie” organizations.

Going forward, Red Ice Creations is going to be the leader of this particular wing of the white nationalist movement, consolidating speakers and media output in a way that fascists have rarely achieved in the past. By finding a (slight) financial model that keeps them afloat and by driving deep connections in the conspiracy and pseudo-science/mystical worlds, they have created enough of a base to keep speakers lined up and people paying for premium memberships. Their own folly will likely be in their attempt to follow podcasts like The Daily Shoah and go “full Alt Right,” where their vulgarity will limit their guests to fellow open racists. You can see a direct descent over the last six months as their own “diversity” has been reigned in so as to replicate the ugly success of many of the Alt Right trolls that have defined their movement.

Never the less, they have taken the lead position in the Alt Right digital mediascape, and because of their lack of ideological presence they are bringing in everyone from Britain First activists to open neo-Nazis and Holocaust Deniers. They remain a good marker for those inside of occult, “alternative medicine,” libertarian, and conspiracy circles who are willing to flirt with fascism, and can be a bridge point for confronting the creeping nationalism and racism that often finds these marginal communities as a cross-over pathway into the larger social discussion. Their “success” can also be a tool for anti-fascists who can use their broadcasts as a window into the less-confronted areas of the “intellectual” fascist world, as well as be a regular news feed for what the inside of these new nationalist projects look like.

No matter what Red Ice intends their project to be, the anti-fascist community will use it as a resource to further understand the Alt Right and to build a movement that will shut it down at every turn.