NT News
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NT News
The NT News represents the people of the Territory with fair, investigative and quirky journalism. We encourage our readers to interact with us across different platforms so we can campaign to improve and celebrate the Territory way of life. The NT News is unconventional, bold, unique and unashamedly Territorian, and allows readers to escape the daily grind and to be informed while also enjoying the lighter side of life.
NT News is supported online with ntnews.com.au (desktop and mobile), our digital replica ‘SMART edition’, and on Facebook and Twitter. The NT News Facebook page has over 279,000 ‘likes’, making it the highest per capita following of any news Facebook page in Australia.
NT News Media Kit
Ad Specs, deadlines and templates
Brands marketo form
Key facts
Key facts:
Source: Readership - emmaTM conducted by Ipsos MediaCT, 12 months ending June 2016. Nielsen Digital Ratings Monthly (Surfing) Total June 2016. Print or digital L4W.
324,000
Total audience
Sections
Sections
Print
NT News
The NT News is the Northern Territory's only daily newspaper and delivers local, national and international news, sport, entertainment, advertising and classifieds, plus many other special features, to all corners of the region.
The NT News on Saturday has the highest circulation of the week. Liftouts such as Property, Career One, Carsguide, Marine Guide and the investigative journalism feature ‘Saturday Extra’ ensure there is something for everyone with great targeted advertising opportunities.
Key Facts
61,000
Readership (M-F AVG)
51,000
Readership (SAT)
12,870
Circulation (M-F AVG)
17,252
Circulation (SAT)
$1.30
Cover Price M-F
$2.20
Cover Price Sat
Source: Readership - emmaTM conducted by Ipsos MediaCT, 12 months ending June 2016. Circulation - ABC Apr-Jun 2016.
Online
Digital
ntnews.com.au
ntnews.com.au is the largest news website in the Northern Territory and features a mix of local, national and international news.
The ntnews.com.au audience consists mainly of NT residents and ex-Territorians, both interstate and overseas.
The homepage is the best environment for connecting with your local audience. It is set-up for 100% buyouts, which means any ad position can be bought for a whole day, and only your ads will appear in that location.
Local sport also features prominantly on the website, with home pages especially for Australian Football, Rugby League, Rugby Union, Motorsport and Horse Racing. During the AFL season from February to August there are NT News versions of SuperCoach (AFL) and SuperTipping (AFL).
The Business, Opinion, Entertainment, Lifestyle, Property and Travel sections are all well-suited to advertisers looking to specifically target certain audiences.
Key Facts
3,927,000
Page views
248,000
Unique Audience
1,968,000
Sessions
7.939128157
Sessions per person
0:19:28
Time per person
1000
Source: Nielsen Digital Ratings Monthly (Surfing) Total. March 2016
Online optimized for phone
Mobile
m.ntnews.com.au
In 2013 ntnews.com.au was optimised for mobile, giving advertisers greater reach to potential customers on the move. Featuring breaking news, and a mix of local, national and international stories, it allows readers to access information in a quick and easy way.
Case studies
Responsible Gambling Awareness Week
RGAW was created with the aim of raising awareness of the importance of gambling responsibly at a personal, venue and community level. RGAW is a grassroots campaign held in May that involves community events, public relations, advertising and online content.
beyondblue 'Brains have a mind of their own'
In February, news.com.au, Australia’s largest online news destination, was the first local media owner to partner with Snapchat to present a curated view of today’s news and entertainment to the Australian Snapchat audience.
For news.com.au it was a brand new way to connect and engage with the always on generation. The content published is light in flavour, irreverent, fun news and pop culture.
Partnering with news.com.au to be Australia's first sponsor on this news.com.au Snapchat discover channel, beyondblue also became the first non-for-profit organisation in Australia to advertise via Snapchat as part of their broader integrated Brains have a mind of their own campaign.
Snapchat was recommended in direct response to its enormous and growing potential to reach over two million young Australians who engage with the platform each day. News Corp Australia’s news.com.au channel within Snapchat discover was chosen to help drive audience engagement by leveraging its strong position in market, catering to a younger demographic by providing “news in colour”.
This partnership saw the launch of a new video ad format for news.com.au with full-screen, vertical aspect-ratio video ads housed within the news.com.au section of the discover channel.
The campaign succeeded in reaching the young audience with the important compelling message, that experiencing depression or anxiety doesn’t mean you are weird.