Choose the right ad format

Drive mobile app advertising revenue by integrating banner, interstitial, or video ads seamlessly into your app. Our variety of formats means you have lots of choices to provide the best user experience.

• Banner ads appear at the top or bottom of your app screen and can prompt users to install apps, visit websites, get directions, view products or call a phone number. Our in-app engagement ads expand to full screen when the banner is tapped. Our smart banners automatically resize to fit different screen sizes as the user rotates their device.

• AdMob interstitials are full-page ads that appear in your app at natural breaks or transition points. A common use case is after a level is completed in a game. Our advertisers use interstitials to create engaging brand experiences, or direct action, such as driving app downloads.

• AdMob’s video ads bring rich brand experiences to your app, and the flexible nature of the format allows users to skip the video after 5 seconds.

Access all advertisers using Google’s buying platforms

When you monetize with AdMob you get instant access to all of Google’s demand sources. This includes a million Google advertisers as well as real-time bidding (RTB) buyers via the DoubleClick Ad Exchange.

Top global fill rates

With increased demand from advertisers, you get industry-leading fill rates worldwide. This means that we’re better able to serve ads whenever and wherever your users are engaging with your app.

• App Install Native Ads

• Content Native Ads

Build a good user experience with native ads

AdMob native ads express is a quick and simple way to set up and monetize native ads effectively. Choose from different ad templates to get you started, then customize them to fit closely within your app’s UI. Once you're done designing, just drop a few lines of code in your app to request your new native ads, and you're ready to go. Best of all, if you want to change the look and feel of your ads down the line, you can easily do so from the AdMob interface without needing to re-publish your app.

AdMob native ads advanced allows you to create and implement highly custom ads that fit your app. We send you the ad components directly, and you render them in your app code. This feature is currently available as a limited beta to participating publishers.

Maintain a consistent user experience

It’s important that your ad reflects the user experience. For example, if an app presents new content by swiping left, showing a native ad after swiping left will be intuitive and expected.

Test, learn, and optimize

With Native Ads, it’s crucial to keep iterating and A/B testing different versions of your ads until you get the desired results and CTRs. For example, test different calls-to-action to see what resonates best with your users.

Earn more with AdMob Mediation

When monetizing your app, you have the option to show ads from multiple ad networks to help maximize fill rates and increase earnings. AdMob Mediation provides a single place where you can manage many different networks easily. AdMob also supports SDK-less mediation, making it easier for you to add new ad networks without having to integrate additional SDKs or adapters. You can mediate lots of different types of ads, including rewarded, video, interstitials and banners.

Go SDK-less, save time

When you use SDK-less mediation, you can add new networks server-side without having to update your app. This is great if you’re concerned with SDK size or simply do not want to deal with the hassle of adding and updating new ad network SDKs. With SDK-less mediation, you can conveniently add new ad networks to your mediation stack.