Dating sites differentiate by political orientation

After Donald Trump was elected president, Maple Match, an online dating app which connects Canadians and Americans, was inundated with people signing up. The app promised to make it easy for Americans to find a Canadian partner to save them from the "unfathomable horror" of a Trump presidency. Joe Goldman, the app's Texas-based founder, says it has taken on the perceived ethos of Canada: welcoming, open and tolerant. "We're building bridges when people are talking about building walls and our users like that."

TrumpSingles.com is forging connections, too. Its founder, David Goss, wants to make it easier for Trump supporters to find each other. The site's earliest users were in Los Angeles, New York and Philadelphia, which are Democratic strongholds. Now its users are in every state. They are also signing up from abroad, including in Britain and in Russia. Mr Goss and his team personally approve each of the site's 26,000 users to weed out trolls. The site was able to increase its monthly fee from $4.95 to $19.95 in December following Mr Trump's election victory. It enjoyed a bump in users even after the price increase. Mr Goss is expecting to hear from Mr Trump, since he is making money from his name.