BRAND OVERVIEW
3,033,000
BusinessDay is a section that is published in The Sydney Morning Herald and The Age and appears across the digital masthead platforms; Canberra Times, Brisbane Times and WA Today.
Business Day has Australia’s most influential business writers and commentators who provide up-to-the-minute business news, including context, background and specialist analysis to give readers a sound understanding of what’s happening in the business world
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending October 2016 | Nielsen Digital Ratings Monthly October 2016.
Demographics
Gender
58% Male
42% Female
Age
- 16% 14 to 29
- 24% 30 to 44
- 37% 45 to 64
- 23% 65 Plus
Social Grade
- 33% Social Grade A
- 23% Social Grade B
- 18% Social Grade C1
- 15% Social Grade C2
- 11% Social Grade DE
Income
- 13% Less than $40,000 per year
- 19% $40,000-$79,999 per year
- 17% $80,000-$119,999 per year
- 24% $120,000 or more per year
Lifestage
14%
S.I.N.K.S
13%
D.I.N.K.S
29%
Families
28%
Empty nesters
Occupation
- 31% Managers
- 4% C-Suites
- 19% Business Decision Makers
- 7% Technical Trades
- 3% Community & Personal Services
- 7% Clerical & Administrative
- 5% Sales
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Oct 2016 | Nielsen Digital Ratings Monthly Oct 2016.
Cross platform readership
-
Total3,033,000
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Oct 2016 | Nielsen Digital Ratings Monthly Oct 2016.
Total digital readership
-
Unique Audience1,938,000
-
Page Views10,844,000
-
Time Per Person (hh:mm:ss)0:09:08
Source: Nielsen Digital Ratings Monthly | Oct 2016.
Desktop readership
-
Unique Audience1,418,000
-
Page Views6,247,000
-
Time Per Person (hh:mm:ss)0:11:06
Source: Nielsen Digital Ratings Monthly | Oct 2016.
Smartphone readership
-
Unique Audience376,000
-
Page Views3,403,000
-
Time Per Person (hh:mm:ss)0:03:59
Source: Nielsen Digital Ratings Monthly | Oct 2016.
Tablet readership
-
Unique Audience283,000
Source: Nielsen Digital Ratings Monthly | Oct 2016.