When it comes to PR, advertising and marketing, your ability to build meaningful business relations and your never ending inspiration for marketing and advertising will ensure you a top position in this dynamic sector. Almost every economic driven organisation requires the services of a PR, advertising or marketing consultant, whether directly or indirectly appointed. The goal of your job in public relations (with a good share of advertising and marketing responsibilities) is to ensure that your organisation, company or department is positively viewed by the public, and that is potential business! This sector offers many specialisations from political goals to the selling of everyday household goods.
Your responsibilities working in this sector will include targeting your business market and getting a message (business promotion or advertising) across to your target audience. Through brand management, media advertising, public relations and marketing strategies, you will work as part of a team to promote, advertise or introduce your company's service or product to the intended public market. Skills required include creative skills (particularly for advertising), marketing and managing skills, organisational and prioritising skills. Teamwork goes without saying. The sector flourishes on output driven individuals, applying every possible angle to market and communicate with their audience.