Browse Digital Manager jobs

Digital managers supervise the creation of a new online product. In addition, they analyze market data to manage existing products and increase their profitability. The manager is a liaison between the consumer and the technical teams who are developing the product.

The manager is able to communicate with the consumer and see what they like and do not like about the products. After analytically reading this data he or she is able to tell technical teams what direction they should take their product towards. Essentially, these managers have backgrounds in both web development and marketing as they are designers and planners for web products.

Digital managers can work from anywhere as much of the work is done online. This allows for a flexible schedule and work atmosphere. They are responsible for creating a plan that will develop a strong online presence for the company. When doing this, the individual will use a variety of sources including social media marketing, search engine marketing and emailing marketing.

The individual will need to be able to analyze and monitor results to keep the project running smoothly and effectively. When the program begins to sleep and results start to decline, the individual will need to work quickly to correct all issues and get the campaign running optimally again.

Responsibilities & Skills

The digital manager is responsible for seeing web products through development to their birth and growth. They work to ensure that these web products are receiving as much traffic as possible and generating optimal amounts of profit; this is something that requires them to be well-versed in marketing tactics and web design.

This individual will spend a lot of time on their computers, but they'll also need to be effective communicators. Commonly, digital managers will have to research trends and niches, while developing campaigns that generate more customers for the company. A variety of methods and techniques will be used and implemented to establish an effective digital campaign.

A digital manager will need to work closely with social media representatives and SEO technicians to ensure that their Internet presence is positive and drawing in customers. They'll also need to work closely with advertising campaigns to ensure optimal cost effectiveness.

- Web development and design.
- Effectively analyze data
- Ability to plan and develop advertising campaigns

Required Qualifications

• SEO and social media experience
• Bachelor degree in marketing and computer sciences or similar

Useful Links

• AIMIA - The Digital Industry Association of Australia
• Australian Digital Futures Institute
• Australian Digital Marketing Institute