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OK Go's video The One Moment is only four seconds long, but no one's complaining

The new music video from US rockers OK Go lasts a paltry 4.2 seconds, but all is not what it seems.

The One Moment video, released earlier this morning, features two versions; a blink and you'll miss it version and an awe-inspiring slow motion version.

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New OK Go video a viral hit

The indie band known for their elaborate music videos releases their latest creation, shot in just 4.2 seconds.

Using "very precise digital triggers" to set off several hundred events in quick succession, the expanded version reveals exploding dust tins, paint balls, balloons and guitars, in a mesmerising display of colour and movement. 

Lead singer and video director Damian Kulash said the video, which has had more than 4 million views in nine hours, was cut into segments before being spliced into sequence.

"The video is set up to be one long take but there are no robots fast enough yet to record the whole thing so we had to do it in separate chunks. One take, one shot, one moment and that is the metaphor," Kulash said.

OK Go, which also features Andy Ross, Timothy Nordwind and Dan Konopka, shot to fame when their 2006 Here it Goes Again music video achieved cult status for its synchronised choreography and true ingenuity. 

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That video has more than 33 million plays on YouTube and is just one in a long line of jaw-dropping, mind-boggling videos.

In short, Ok Go was going viral before people really knew what going viral meant. 

The latest offering is about "moments in life when you feel most alive", and the video reflects that message, Kulash said. 

"[The song is about] the moment you fall in love or the moment you make a big decision, so we wanted to shoot the whole video in just one moment.

"We made a lot of videos that are really elaborate and we've gotten down to the wire on most of them and there is always this incredible catharsis when we get the shot.

"But there is something different this time. We still want that sense of joy and that sense of surprise but there's also an intimacy to this and hopefully a beauty.

"We really want this thing to be personal like the song itself. I hope that when people see it they really feel that."

Describing OK Go's music videos as "really elaborate" is like describing The Beatles as a band with just a few songs.

The One Moment video features 318 'events', including 54 coloured salt bursts, 23 exploding paint buckets and 128 gold water balloons.

The band, which formed as a quartet in Chicago in 1998, continue to raise the bar with every offering, right down to releasing behind the scenes footage and a detailed Q and A, alongside the video's debut.

Guitarist Andy Ross said the band's reactions in the video are authentic.

"We really didn't know what to expect until we were actually shooting. When you see our reactions in the video that is totally real because that's the first time we are experiencing it."

As for that guitar exploding scene, don't worry, the band members stayed true to their musical roots.

"Those guitars are all manufacturing defects," Kulash said.

"We wanted to blow up guitars but we don't want to keep musical instruments out of the world."

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