The Australian
Male grocery buyers 25-54
Male grocery buyers 25-54
On average, for every tomato he finds satisfactory he’ll turn away 8. 63% of his purchases will be organic. 33% of his leisure time is spent buried in culinary magazines or books. 963 of his yearly 1845 hours online are spent in the same way. And he burns 420 calories every day thinking about holidays – always to far off destinations picked not on geography, weather, or tourist attractions – but cuisine. The amount he spends each week on bills, internet and gas are all trumped… by wine.
This is Tim. We have another 3,369,000 more just like him nationally. And this is just one example of the power our people have.
Learn more about male grocery buyers 25-54 in
National Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
National Stats
Stats Data
3,210,000
Stats Title
Total Audience
Stats Data
84.2
Stats Title
% reach
Connect with male grocery buyers 25-54 through these brands
NSW Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
New South Wales
Stats For State
1,035,000
Total Audience
81.3
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Male grocery buyers 25-54 in New South Wales through these brands
QLD Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Queensland
Stats For State
656,000
Total Audience
85.2
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Male grocery buyers 25-54 in Queensland through these brands
SA Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
South Australia
Stats For State
230,000
Total Audience
88.7
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Male grocery buyers 25-54 in South Australia through these brands
VIC Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Victoria
Stats For State
830,000
Total Audience
87.4
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Male grocery buyers 25-54 in Victoria through these brands
WA Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Western Australia
Stats For State
346,000
Total Audience
81
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
NT Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Northern Territory
Stats For State
45,000
Total Audience
91.8
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Male grocery buyers 25-54 in Northern Territory through these brands
TAS Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Tasmania
Stats For State
68,000
Total Audience
82.5
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Male grocery buyers 25-54 in Tasmania through these brands
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