Storyful and Endeavour College
Storyful and Endeavour College
News.com.au partnered with Mik Grieve from Study Group to create a content-rich campaign for Endeavour College (endeavour.edu.au). As Australia's leading higher education provider of natural health courses, the campaign was their most successful to-date and included authentic, user-generated content created by the Endeavour alumni.
Endeavour College - A Case Study from News Corp Studios on Vimeo.
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Toyota & News Connect
In a crowded car marketplace, how could News Corp help Toyota make their six key models stand out in 2015? News Corp met the challenge with News Connect - a digital product designed to increase consumer consideration for Toyota with maximum efficiency and effectiveness – driving both brand and retail activity.
In an exclusive BETA trial, News Corp partnered with Toyota to trial a fundamentally unique approach to consumer segmentation, fusing what people watch and read across the News Corp network with their product preferences.
Through a series of micro surveys executed via our On Demand News Connect Panel we were able to identify people across the News Corp network that held unique attitudes and preferences linked to the six Toyota models. Their rational drivers were revealed, helping to identify people who were intending to buy a new car in the next 12 months.
Based on these valuable insights the campaign was optimised with targeted messaging unique to each Toyota model.
Bank SA – State Budget 2013
With an upcoming State Budget and a lot of information to digest, Bank SA decided to align itself with News Corp SA properties as they offered guidance to readers regarding the State Budget. This provided BankSA with an ideal position to leverage its brand with relevant content for household/business decision makers.