Mercury
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Mercury
For almost 160 years, the Mercury has been at the forefront of news, public debate and entertainment in Hobart. As the Voice of Tasmania, the Mercury, through its seven day multi-platform operation, informs and challenges. It shares cheers and tears, stimulates discussion and action, records and presents major news events and is a vital part of the fabric of Tasmania.
The Mercury, whether in-paper or online, seeks to deliver the best daily combination of local news, sport, weather, entertainment and business coverage.
We are extremely proud of our Saturday magazine, a 24-page lift-out which is inserted into the Mercury. The Saturday magazine focuses on great Tasmanian stories and great Tasmanians – the innovative, the inspirational, the colourful, the quirky and the controversial. It is about celebrating all that is good about our beautiful state.
Mercury Media Kit
Ad Specs, deadlines and templates
Brands marketo form
Key facts
Key facts:
Source: Readership - emmaTM conducted by Ipsos MediaCT, 12 months ending June 2016. Nielsen Digital Ratings Monthly (Surfing) Total June 2016. Print or digital L4W.
407,000
Total audience
Sections
Print
Mercury
As the only daily newspaper in Southern Tasmania, the Mercury presents hyper-local news and content. Its primary focus is presenting community based Tasmanian news. We are the ‘Voice of Tasmania’ – we engage, interact and converse with our community and value our readers opinions
Many of our readers simply can’t start their Saturdays without our newspaper. They devote more time to it than any other day of the week. Whilst the Mercury on Saturday features our local, national and international news, it also carries our lift-out Carsguide section, our Saturday magazines as well as CareerOne and a strong classified section.
Key Facts
96,000
Readership (M-F AVG)
107,000
Readership (SAT)
30,452
Circulation (M-F AVG)
40,918
Circulation (SAT)
$1.30
Cover Price M-F
$2.00
Cover Price Sat
Source: Readership - emmaTM conducted by Ipsos MediaCT, 12 months ending June 2016. Circulation - ABC Apr-Jun 2016.
Online
Digital
themercury.com.au
The Mercury is committed to the digital platform. Our website has a strong following with over 20,000 UA’s per day and our page impressions are over 4 million per month. The average person stays on our website for over eight minutes, with the main driver to the website being our local news coverage. We have a dedicated social media strategy including over 11,000 facebook fans and over 2,000 twitter followers. Our online video content and pictorial galleries are all important components on our website helping us to drive strong traffic levels. We also have a digital edition newspaper for those who have trouble accessing our printed product.
Key Facts
3,487,000
Page views
233,000
Unique Audience
1,321,000
Sessions
5.664832545
Sessions per person
0:19:23
Time per person
Source: Nielsen Digital Ratings Monthly (Surfing) Total. March 2016
Case studies
NAB eat, play and stay like a local
NAB wanted to reach their target audience in key segments intending to travel in the next 12 months. NAB also wanted to leverage their brand campaign ‘Pay like a Local’ and extend their creative message to ‘Eat, play and stay like a local’ and promote their travel card product.
The performance objectives were to educate people of the benefits and safety of using a travel card whilst oveseas, and in turn drive awareness for the NAB travel product.
CBA Property Masterclass
In 2011, CBA in cooperation with News Corp Australia launched a series of property seminars nationally to help buyers get the information they needed before leaping into the property market. By partnering with a trustworthy source for all things property, CBA was successful in increasing lender consideration and delivering useful tips for potential buyers. This case study will talk specifically around the involvement of News Community Media in the delivery of the campaign.