News Community Media
News Community Media
Community Newspaper Map
Our network of 111 local mastheads reaches 4.4 million readers1 each week and 1 million2 visitors come to our local online pages monthly.
Our dedicated local journalists are connected to the heartbeat of Australian communities. Every week we deliver local news and lifestyle content that families rely on to help them get the most out of where they live and keep them up to date with what’s going on in their local community.
Our network of local mastheads and online content enables businesses to connect with their customers in their very own neighbourhood:
- Optimal targeting - demographic and geographic
- Localising of messaging to business location
- Targeting of specific catchment areas
Our Audiences
Every week we reach1
Audience Connection
Awareness
- 87% of locals always try to shop locally4
- 79% read most or every issue of their local paper3
- 74% look forward to reading their local community newspaper3
Advocacy
- 49% talked about ad content with family and friends4
Consideration
- 70% say they know they won't miss sale ads because they regularly read their local paper4
- 74% make a mental note to go in-store after reading a sale ad4
- 58% tear out sale ads to keep for later4
Local Action
- 72% of readers go in-store seeking what was featured in a sale ad in their local paper4
- 66% go in-store to browse after reading a sale ad in their local paper4
- 66% visit the advertiser's website after reading a sale ad4