The Courier-Mail
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The Courier-Mail
The Courier-Mail has long been the favourite daily newspaper of Brisbane and broader Queensland. Delivering the latest breaking news across both print and digital platforms, The Courier-Mail continues to drive the public agenda in Queensland.
Sharing the aspirations and values of our readers - and a love for this city and state - with a fresh, clean, new modern design, The Courier-Mail is better positioned than ever to deliver the best daily combination of news, sport, lifestyle, entertainment and business coverage, in printed and digital form, to our broad audience - from career-climbing professionals and influencers - to Baby boomers and big-spending affluent Queenslanders.
Advertisers can connect with this large Queensland audience every day.
Leverage the power of our well-known and trusted brand to ensure your
products reach our readers regularly.
Over half (52%) of The Courier-Mail (Mon-Friday) readers are moved to buy products and services they have read about. Proving The Courier-Mail can extend the reach of a campaign beyond our unparalleled daily Queensland readership, three-quarters of readers (73%) have shared what they have read and seen with others.
88% of The Saturday Courier-Mail readers find products or services in our newspapers that interest them or that they want to buy, and 67% seek more information about those products.
Source: emma™ Engagement conducted by Ipsos MediaCT, 6 months ending Dec 2013, people 14+.
The Courier-Mail Media Kit
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Key facts
Key facts:
Source: Readership - emmaTM conducted by Ipsos MediaCT, 12 months ending June 2016. Nielsen Digital Ratings Monthly (Surfing) Total June 2016. Print or digital L4W.
3,013,000
Total audience
Our Audience
Print
The Courier-Mail
With a unique blend of award-winning grassroots journalism combined with the latest digital technology, The Courier-Mail is the most powerful news and information gathering force in Queensland. Setting the news agenda since 1846, this flagship newspaper breaks the big stories from around the state, as well as delivering in-depth coverage of what’s happening around the country and around the world. The Courier-Mail’s expert reporters and columnists chronicle the state like no other news service, providing their insight and opinion to Queenslanders. No other daily newspaper can capture the scope of the issues that impact Queenslanders; no other daily newspaper has the resources to engage with its readers on so many different levels.
In fact, nine in ten (92%) readers enjoy and look forward to reading The Courier-Mail (M-F), and 82% of readers say it’s an entertaining read. 83% of The Saturday Courier-Mail readers say it’s a good way to relax and unwind, and 97% of readers agree it keeps them informed.
Source: emma™ Engagement conducted by Ipsos MediaCT, 6 months ending Dec 2013, people 14+.
Key Facts
$1.40
Cover Price M-F
$2.20
Cover Price Sat
603,000
Readership (M-F AVG)
589,000
Readership (SAT)
147,122
Circulation (M-F AVG)
179,149
Circulation (SAT)
Source: Readership - emmaTM conducted by Ipsos MediaCT, 12 months ending June 2016. Circulation - ABC Apr-Jun 2016.
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Digital
couriermail.com.au
couriermail.com.au is Queensland’s best online source for news, lifestyle, entertainment, business and sport. couriermail.com.au is powered by the resources of Queensland's highest selling newspapers - The Courier-Mail and The Sunday Mail.
It’s the essential part of any Queenslander’s day, providing our audience with information that is enriching and up-to-date 24/7 with breaking news locally, nationally and from around the world.
Whether it's news and sports, entertainment and lifestyle or the latest finance and property information, couriermail.com.au is the website driving the online news agenda for Queensland, connecting our local audience with what really matters to them. Now also with exclusive content from Fox Sports, couriermail.com.au is a Queenslander’s online portal to the best of everything news and lifestyle.
Key Facts
19,564,000
Page views
1,794,000
Unique Audience
9,116,000
Sessions
5.08
Sessions per person
0:15:03
Time per person
Source: Nielsen Digital Ratings Monthly (Surfing) Total. March 2016
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App
The Courier-Mail iPad App
Touch the news that touches you
The Courier-Mail / The Sunday Mail iPad app gives readers access to an edited selection of the best content from Queensland's two leading newspapers.
Regularly updated during the day and on weekends, the iPad app provides the latest news, in-depth features, analysis and opinion on issues that affect Queenslanders. Our award-winning journalism covers a range of topics such as News, Sport, Business, Opinion and Lifestyle and the iPad app will also feature the best content from our must-read weekly lift-outs including Escape, Taste, Weekend, body + soul, Hit and Your Money.
Case studies
Racing Victoria - Spring Racing Jockey Premiership
Racing Victoria partnered with the Herald Sun to increase consumer engagement with the 2014 Spring Racing Carnival and develop leads for re-marketing opportunities.
A cross-platform partnership was developed to meet Racing Victoria’s key objectives to:
- drive engagement with the Spring Racing Carnival, targeting one time punters, sports lovers and racing enthusiasts
- increase consumers’ understanding of the individual jockeys racing in the Carnival
- influence readers to have a ‘punt’ during the Carnival
As pt of a multi-faceted partnership, we activated a consumer promotion that required readers to learn more about the jockeys competing in the Carnival. The competition allowed our audience to demonstrate their knowledge of the jockeys, having gained a deeper understanding through the Herald Sun Racing sub-section and Racing Victoria’s website, Racing.com.
Frangelico
Frangelico partered with News Corp Australia with the aim to sway consumer behavior and increase brand awareness. To achieve this News Corp Australia created an 'After 5 Guide' that created excitement and loyalty amongst the female target market.