What is KPI and why measuring KPI (key performance indicators) is important

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• published: 21 Mar 2014
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For more on what is KPI and why measuring KPI (key performance indicators) is important: http://www.glowingstart.com In this tutorial I explain what is KPI. KPI stands for key performance indicators. Every business has key performance indicators. In fact, even smaller parts of a business have their own KPI. For example, my very own YouTube channel has KPI. The key performance indicators for a YouTube channel are views, minutes spent watching, revenue, and subscriber growth. On a different platform, the KPI might be different as well. For example, for a blog, the key performance indicators might be visitors, page views per visitor, and conversion to whatever you want people to do on the blog. Your business or startup has its own KPI. The key performance indicators for a business or startup are typically related to growth. Some of the important things to track are customer growth, revenue growth, and profit growth. Strategies are typically created to increase the growth of the revenue, profit and customer growth kpi metrics. Those strategies have their own KPI. So you must figure out what those key performance indicators are for your business, and focus on what it will take to grow those metrics. In an internet startup, the key performance indicators are usually very tied to growth of users and revenue. User growth is almost always the highest priority. And the growth of revenue is almost always the second biggest priority. The reason for that is that startups which have high growth can almost always raise more money from investors. So as long as they continue to grow, revenue and profits are often not as important. For more traditional types of small businesses, revenue and profit are often more important because those businesses must earn a profit that will be reinvested into those businesses and used to pay rent and employee salaries. User experience tutorial: https://www.youtube.com/watch?v=YHJ3KNJlmWo What is website hosting: https://www.youtube.com/watch?v=HtY76cUHXIo How to create a great marketing strategy: https://www.youtube.com/watch?v=afSInLfp9PM Direct marketing tutorial: https://www.youtube.com/watch?v=cBSkeWGskKc What is a sales funnel, and how to improve your sales funnel: https://www.youtube.com/watch?v=rxQ4fSuvLjw How to sell jewelry: https://www.youtube.com/watch?v=ALrcOq5FD7c How to sell a food product: https://www.youtube.com/watch?v=EFxI9o_P-N8 Seth Godin purple cow - how to get great marketing ideas: https://www.youtube.com/watch?v=s1I9lxOF7j8 What is guest blogging and should you do it: https://www.youtube.com/watch?v=iKtXVrQrYdQ How to create a website or blog: https://www.youtube.com/watch?v=fC28VOKg05s How to do paid search marketing: https://www.youtube.com/watch?v=6WH7BNwPgic How to sell books: https://www.youtube.com/watch?v=jo7TiPhfU_8 Marketing plan template: https://www.youtube.com/watch?v=11f_4qyMTAE How to start a successful blog: https://www.youtube.com/watch?v=5JEEBmNH1j8 Introduction to marketing: https://www.youtube.com/watch?v=54tysQGuITs Gigantic marketing playlist: https://www.youtube.com/watch?v=G7cEyoYfvKg&list;=PLAgq5S6WQmzEjJIpYXN9nVMjNmxHjNw37 25 Facebook marketing strategies: https://www.youtube.com/watch?v=zd8eG0WDJvI Content marketing strategies: https://www.youtube.com/watch?v=KTruIZ5_D3k Facebook marketing book: https://www.youtube.com/watch?v=G6qbz-qnaPU Marketing strategy book to reach 1,000,000 people: https://www.youtube.com/watch?v=G6qbz-qnaPU Marketing strategies course: https://www.youtube.com/watch?v=3brrVun7zNI